Without any guidance or significant experience, it can be challenging for a small business owner to conduct a successful email marketing campaign. Yet industry experts widely agree that such campaigns can be critical for the ultimate success of a business. Fortunately...
It is difficult to predict how successful an email marketing campaign will be when it is first initiated. Even the best market research and most well-composed, compelling messages may not resonate with audiences as well as anticipated. However, there are undoubtedly...
There are many issues that a marketer must grapple with when it comes to email marketing campaign management. One of the most significant is the basic question of whether it is better to simply send out huge email blasts or target email messaging to specific...
It may seem surprising, but email marketing had been around for almost 40 years. You might think of it as old-school digital marketing, but there are plenty of reasons it remains a popular tool for all kinds of businesses. Digital marketing can definitely fall into...
When it comes to email marketing, virtually nothing is more important that the contact list. This is, after all, what determines who learns about your latest sale, giveaway, product release, event or other item of interest. If the right people don’t hear about...
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