Creating compelling and effective content is one of the greatest challenges email marketers must overcome. Most people receive so many emails each day that they simply cannot give their attention to every message. For an email advertising campaign to be effective, it...
Social media sites like Facebook and Twitter have revolutionized the ways that businesses interact with a client base and establish a clear brand identity to the digital world. Hypothetically, the possibilities of social media to drive business are as limitless as the...
There are many tools and tactics that an email marketer must utilize to achieve an effective campaign. Of these, one of the most powerful is list segmentation, which allows marketers to target specific demographics with more specific, offers and information. A recent...
Not all potential customers are the same. It’s a very simple, easy-to-understand concept, yet its implications often go unnoticed by email marketers. The importance of understanding the diversity within an email campaign’s target audience was recently...
There are many critical components of a successful email marketing campaign. Businesses must develop strategies that are both diversified and focused to be effective. One tactic that many marketers utilize is the newsletter. Newsletters can be a powerful means of...
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