News and tips from the industry leaders in email compliance.

Published on 11/19/19 on Business2Community.

The holiday season is rolling along and for many email marketers, this can be the busiest time of the year. Holiday email campaigns have been in the works for months and kicked off leading up to the Thanksgiving weekend shopping bonanza. They will continue through the next few weeks, as marketers look to stand out from the competitors in the inbox, catch recipients’ attention and drive new sales to wrap up 2019.

As busy as email marketers already are during the holiday season, this is also the time to be actively setting up plans for early 2020. While every marketer wants to end 2019 on a high note, they also want to hit the ground running in the New Year. With that in mind, here are 5 New Year’s resolutions for email marketers to consider as we head toward January 1.

Stay up-to-date on data privacy regulations

While new developments in data privacy regulations impact every type of marketing to one extent or another, they are particularly relevant to the email marketing industry. Whether it is new rules regarding the collection of consumer data (like an email address), how that data needs to be stored securely, or how general opt-out requests should be addressed, email marketers need to be in sync with the rest of the organization on how to best comply with all relevant regulations – old or new.

In 2020, make it a point to understand how recent and upcoming laws and regulations, from the General Data Protection Act (GDPR) to the California Consumer Privacy Act (CCPA) may impact your email marketing program. As always, when dealing with laws like these, you should get professional legal advice to ensure your various programs and processes are fully compliant with the rules and regulations.

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