By Tom Wozniak, Chief Operating Officer – published on OnlyInfluencers on 10/08/23 When I brainstorm topics for an upcoming OI article, sometimes I focus on bigger trends in the industry (AI!) or areas where I can speak with some authority (email compliance). But I...
We’re back on the digital airwaves with a unique episode of ComplianceCast! Sit back and enjoy a conversation with Amanda Farris, the co-mastermind behind the women-empowering initiative, LinkUnite. Amanda sat down with OPTIZMO’s COO, Tom Wozniak during...
Originally posted on the Performance Marketing Association website on Sept. 21 here The Performance Marketing Association Compliance Council revealed the results of its recent survey on AI and Affiliate Marketing with a free LinkedIn webinar. The new survey and...
By Tom Wozniak, COO – published on Forbes on 9/21/23 Pardon me if you’ve already heard, but AI is kind of a big deal in 2023, especially in email marketing. When major news sites like CNN are publishing a steady stream of stories about the...
One of the hottest topics in digital marketing in 2023 has been the rapid evolution of Artificial Intelligence (AI) across virtually every channel. In particular, it’s been generative AI that has caught every marketer’s attention. Its ability to rapidly create content...
What is high-quality content? Everyone knows that you need it in marketing, but what makes a piece of content high-quality, and how do you create it? A high-quality piece of content is typically valuable to the recipient, easy to understand, and has a clear, set...
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