The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

OPTIZMO Video Series – SmarterChaos Interview 2

Welcome to the latest edition in our ongoing partner interview video series! Over the course of 2020, we are releasing a number of video conversations with different OPTIZMO clients and partners and with other leaders in the Email and SMS Marketing industries. You can...

Email Marketing Tip – Leveraging Negative Marketing Signals

Email Marketing Tip – Leveraging Negative Marketing Signals Email marketers have no shortage of key performance metrics to measure, analyze, and leverage in their optimization efforts. From delivery rate, open rate, and click-thru rate, to conversion rate,...

OPTIZMO Video Series – LashBack Interview

Welcome back to the next installment in our partner interview series! Over the course of 2020, we are releasing a variety of video interviews with different OPTIZMO clients and partners, along with other leaders in the Email and SMS Marketing industries. You can find...

4 Ways to Engage with the Stay-at-Home Audience – Business2Community

By Tom Wozniak, Head of Marketing – published on Business2Community on 5/13/20. Advertisers everywhere are trying to adapt to what has to be the most sudden, wide-spread, and continuing disruption to the status quo that most of us have seen in our lifetimes. The fact...