Combining decades of industry experience, the guide presents essential strategies for effective email marketing campaigns for the seasoned email marketer AUSTIN, Texas, Dec. 14, 2023 (GLOBE NEWSWIRE) — OPTIZMO is the industry leader in email suppression list...
We’re excited to release a new Email Marketing Best Practices guide for 2024. Collaborating with our good friends and partners at LashBack, we’ve put together a comprehensive list that every email marketer will want to follow going into the new year. Check...
As an email marketer, it can sometimes feel like you’re in the trenches, constantly battling for a sliver of your subscribers’ attention spans, but what’s new? lol! Well, we’ve got a little secret to help that’s not so secret anymore—AI. But don’t worry, this...
By Tom Wozniak, Chief Operating Officer – published on The PMA Blog on 11/08/23 Email marketing has been around for over 40 years and a part of affiliate marketing since its inception. With all that, we don’t talk about the email channel all that often. It’s largely...
By Tom Wozniak, Chief Operating Officer – published on Forbes on 11/01/23 Has 2023 been officially named the year of AI yet? Really, the next five years will probably all be called the year of AI. However long the era of AI lasts, it’s pretty safe to say that...
Suppression lists are essential components of any email marketing strategy. The need for such lists became vital when in 2003 the CAN-SPAM Act mandated all companies to allow recipients to opt-out of marketing emails. As a result, it’s necessary for companies to...
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