Fellow email marketers, if we’ve learned anything from testing and optimizing subject lines and inbox placement, it is the importance of maintaining healthy sender reputations and even more vital, staying compliant with laws like the CAN-SPAM Act. The key tool that...
Introducing the latest episode of ComplianceCast! We’re thrilled to bring you our exclusive interview from the recent MailCon 2023 show floor. In this episode, we sit down with Kerianne Gilmartin, the Sales Leader at LashBack, and dive into growing your audience...
OPTIZMO’s 2022 Email Opt-Out Data in a Nutshell In the past few years, digital marketing as a whole has been disrupted by the pandemic, leading to accelerated growth in many channels, as companies shifted offline marketing budgets to digital at a rapid pace....
Email compliance is complex. First, all commercial emails sent in the United States must comply with the requirements of the CAN-SPAM Act. CAN-SPAM sets email marketing guidelines, such as the requirements that every commercial email must include a valid opt-out...
Next-Gen SUPPRESS will lead the evolution of email and SMS compliance in 2023 and beyond AUSTIN, Texas, Feb. 23, 2023 (GLOBE NEWSWIRE) — OPTIZMO Technologies, the industry leader in email suppression list management, is excited to announce the release of its...
2023 is off and running and we couldn’t kick off a new year without a great new OPTIZMO sizzle video! About compliance of course! When you record as much video as we do throughout the year, you never lack great footage, but we like to think we go the extra mile...
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