The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

Kerianne Gilmartin: Growing Your Audience Through Partnerships

Introducing the latest episode of ComplianceCast! We’re thrilled to bring you our exclusive interview from the recent MailCon 2023 show floor. In this episode, we sit down with Kerianne Gilmartin, the Sales Leader at LashBack, and dive into growing your audience...

Ensuring Email Compliance with LashBack and OPTIZMO

Email compliance is complex. First, all commercial emails sent in the United States must comply with the requirements of the CAN-SPAM Act. CAN-SPAM sets email marketing guidelines, such as the requirements that every commercial email must include a valid opt-out...