By Tom Wozniak, COO – published on Forbes on 5/30/23 There is no hotter topic in marketing right now than artificial intelligence (AI) and specifically, ChatGPT. At a recent digital marketing conference I attended, the topic came up repeatedly in presentations and...
Heads up, folks! OPTIZMO’s latest episode of ComplianceCast is now live and ready for your viewing pleasure. So, strap in and hit play on the video below to get the scoop on what’s new in the email and affiliate space! “Let’s break the...
Fellow email marketers, if we’ve learned anything from testing and optimizing subject lines and inbox placement, it is the importance of maintaining healthy sender reputations and even more vital, staying compliant with laws like the CAN-SPAM Act. The key tool that...
Introducing the latest episode of ComplianceCast! We’re thrilled to bring you our exclusive interview from the recent MailCon 2023 show floor. In this episode, we sit down with Kerianne Gilmartin, the Sales Leader at LashBack, and dive into growing your audience...
OPTIZMO’s 2022 Email Opt-Out Data in a Nutshell In the past few years, digital marketing as a whole has been disrupted by the pandemic, leading to accelerated growth in many channels, as companies shifted offline marketing budgets to digital at a rapid pace....
Email compliance is complex. First, all commercial emails sent in the United States must comply with the requirements of the CAN-SPAM Act. CAN-SPAM sets email marketing guidelines, such as the requirements that every commercial email must include a valid opt-out...
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.AcceptRead More
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.