The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

OPTIZMO™ Releases Annual 2021 Opt-Out Infographic

Delivering a look at how a second pandemic year impacted email Opt-Out activity. April 25, Austin, TX — OPTIZMO Technologies, the industry leader in email suppression list management, has announced the release of its annual Email Opt-Out Infographic, updated to...

CAN-SPAM Compliance Deep Dive Series – Subject Lines

We’re back with part two in our email compliance article series taking a deep dive into some of the key facets of CAN-SPAM compliance. Last time, we focused on the requirements around email header information. That topic was fairly technical, but in this article, we...

ComplianceCast 2022 – Episode 4

Spring has arrived, and that means the halfway point of the year is just around the corner. We’re thrilled that 2022 continues to return the world back to normal in many ways. As of late March, we’ve already attended four in-person conferences, with plenty...

2021 Email Opt-Out Infographic

2021 Email Opt-Out Infographic How did a second year of the world working remotely and generally staying home impact email Opt-Out behavior?   Since 2018, we have been releasing annual infographics depicting Email Opt-Out activity and behavior from the OPTIZMO...

3 Things to be Thankful for in Email Marketing This Year

By Tom Wozniak, Head of Marketing It’s almost Thanksgiving, which always puts me in a reflective mood, while we’re thinking about eating turkey, ham, stuffing, etc. So, I thought it would be cool to put together a quick list of things for email marketers to be...