Data Protection & Security Archives

5 Email Marketing Trends to Watch for in 2022 – Business2Community

by Tom Wozniak | November 9, 2021 | Articles, Consumer Privacy, Data Management, Data Protection & Security, Email Campaign Management, Email Compliance / CAN-SPAM, Email Marketing, Email Suppression List Management, Marketing, Performance Marketing

By Tom Wozniak, Head of Marketing – published on Business2Community on 11/7/21 As we head toward the end of 2021, it’s been a challenging and successful year for the digital marketing industry. Challenging, because of the uncharted waters brought on by the pandemic...

Marketing In A World Without Third-Party Data: Where To Next?

by Tom Wozniak | November 1, 2021 | Affiliate Marketing, Articles, Brand Reputation & Integrity, Consumer Privacy, Data Management, Data Protection & Security, Email Campaign Management, Email Compliance / CAN-SPAM, Email Marketing, Email Suppression List Management

This is a guest post from the team at Madrivo. The mighty third-party cookie has long been the primary tool for many marketing companies. They offer a way to gain information about the behavior of potential customers, or other marketing strategies can target themes. ...

OPTIZMO Fireside Chat with Solvable

by Tom Wozniak | September 30, 2021 | Affiliate Marketing, Articles, Company News, Data Protection & Security, Email Campaign Management, Email Compliance / CAN-SPAM, Email Marketing, Email Suppression List Management, Marketing, Partner Interviews, Performance Marketing, Risk Management & Mitigation, Video

We’ve had a busy summer, with several industry events opening back up. So, our team has been on the road a fair amount over the past few months. But, as we head into the fall, we thought it was time for another installment in our new Fireside Chat video podcast...

OPTIZMO Recognized as an Innovative Company to Watch for 2021

by Tom Wozniak | July 21, 2021 | Company News, Consumer Privacy, Data Management, Data Protection & Security, Email Campaign Management, Email Compliance / CAN-SPAM, Email Marketing, Email Suppression List Management, Press

Recently, OPTIZMO was named to the 20 Most Innovative Companies to Watch in 2021, by Global Business Leaders Magazine. You can read an excerpt from the feature article below. OPTIZMO Technologies: A Recognized Thought Leader in the Email Compliance Arena Over time,...

Metrics That Will Matter in Email Beyond 2021 – Business2Community

by Tom Wozniak | July 15, 2021 | Articles, Brand Reputation & Integrity, Consumer Privacy, Data Management, Data Protection & Security, Email Campaign Management, Email Compliance / CAN-SPAM, Email Marketing, Marketing

By Tom Wozniak, Head of Marketing – published on Business2Community on 6/11/21 Email marketing has been one of the most effective digital marketing channels for decades (over 43 years in all) and over that time it has constantly evolved to meet the changing needs of...

How Email Marketing Will Adapt To A Change In Privacy Settings – Forbes

by Tom Wozniak | July 14, 2021 | Articles, Consumer Privacy, Data Management, Data Protection & Security, Email Campaign Management, Email Compliance / CAN-SPAM, Email Marketing, Marketing

By Tom Wozniak, Head of Marketing – published on Forbes.com on 7/14/21 If you’re in the email marketing industry, you have almost certainly heard about Apple’s announcement regarding a variety of new features designed to help users of various iOS devices control how...