The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

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LeadsCon Las Vegas 2019

LeadsCon Las Vegas 2019 LeadsCon, the world's largest performance conference and exposition is just around the corner.  LeadsCon Las Vegas 2019 will take place in Las Vegas, March 4-6, 2018 and the OPTIZMO Team will be joining thousands of Lead Generation experts at...

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The Ins and Outs of Merge/Purge

The Ins and Outs of Merge/Purge for Email The term merge/purge (merge purge) or dedupe has a long history that has its roots in pre-internet age direct marketing. A common situation for an advertising using direct mail was the need to regularly obtain new recipient...

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It’s a Mobile First World

It's a Mobile First World Since the advent of the smartphone, and particularly the launch of the first iPhone in 2007, it was feasible to see a day when more consumers would access the internet from their mobile phones than their more traditional computers. The...

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Affiliate Summit West & MailCon Las Vegas 2019 Recap

Over the past 10 years, we've always enjoyed kicking off a new year with a trip to Las Vegas for Affiliate Summit West 2019 continueing the trend. The OPTIZMO team jetted off to Las Vegas in early January to attend ASW19, as well as MailCon and the Mailer Meetup,...

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OPTIZMO Email Suppression List Management Explainer Video

COLLECT - STORE - DISTRIBUTE - AUTOMATE Curious to get a quick overview of how OPTIZMO's email suppression list management platform works? Check out our explainer video, which highlights how brands and performance marketers leverage our platform to ensure email...

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Kicking off the New Year with a New Website!

2019 is a big year for OPTIZMO, as we are celebrating our 10th anniversary – technically later this year, but we’re going to start the celebration on January 1 and continue it throughout the year.

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