The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
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OPTIZMO’s Guide to Email Suppression List Management
The guide provides email marketers with a background on the importance of email suppression management and different strategies that can be used to optimize overall email campaign performance.
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LeadsCon Las Vegas 2019
LeadsCon Las Vegas 2019 LeadsCon, the world's largest performance conference and exposition is just around the corner. LeadsCon Las Vegas 2019 will take place in Las Vegas, March 4-6, 2018 and the OPTIZMO Team will be joining thousands of Lead Generation experts at...
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Why Email Suppression List Management Matters – Business2Community
Why Email Suppression List Management Matters Published on 1/31/19 on Business2Community. As of 2019, email marketing has officially entered middle age. Like a lot of 40+ year olds, email marketing can look back at a long history of success and, by committing to a set...
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The Ins and Outs of Merge/Purge
The Ins and Outs of Merge/Purge for Email The term merge/purge (merge purge) or dedupe has a long history that has its roots in pre-internet age direct marketing. A common situation for an advertising using direct mail was the need to regularly obtain new recipient...
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It’s a Mobile First World
It's a Mobile First World Since the advent of the smartphone, and particularly the launch of the first iPhone in 2007, it was feasible to see a day when more consumers would access the internet from their mobile phones than their more traditional computers. The...
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Affiliate Summit West & MailCon Las Vegas 2019 Recap
Over the past 10 years, we've always enjoyed kicking off a new year with a trip to Las Vegas for Affiliate Summit West 2019 continueing the trend. The OPTIZMO team jetted off to Las Vegas in early January to attend ASW19, as well as MailCon and the Mailer Meetup,...
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OPTIZMO Email Suppression List Management Explainer Video
COLLECT - STORE - DISTRIBUTE - AUTOMATE Curious to get a quick overview of how OPTIZMO's email suppression list management platform works? Check out our explainer video, which highlights how brands and performance marketers leverage our platform to ensure email...
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Kicking off the New Year with a New Website!
2019 is a big year for OPTIZMO, as we are celebrating our 10th anniversary – technically later this year, but we’re going to start the celebration on January 1 and continue it throughout the year.
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OPTIZMO – December 2018 Newsletter – Guide to Email Suppression List Management
In case you missed it in your inbox, check out our December 2018 Newsletter here! The feature article is about the release of our new Guide to Email suppression List Management. Don't miss it! Check out our New Guide to Email Suppression List Management In case you...
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Do People Want to Access their Email through Alexa?
Among the many the reasons that email continues to be such an effective marketing and communication platform after 40 years, is that it has embraced technological advancements and adapted to significant changes.
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OPTIZMO’s Guide to Email Suppression List Management
The guide provides email marketers with a background on the importance of email suppression management and different strategies that can be used to optimize overall email campaign performance.
read more