By Tom Wozniak, Head of Marketing – published on Business2Community on 4/17/20. Email has been around since 1971 and email marketing was born just a few years later, in 1978 (SmartInsights). As with any technology that has been in use for over 40 years, email has...
It’s a Mobile First World Since the advent of the smartphone, and particularly the launch of the first iPhone in 2007, it was feasible to see a day when more consumers would access the internet from their mobile phones than their more traditional computers. The...
As just about anyone will a smartphone knows, the importance of mobile email marketing is growing quickly. According to a Return Path study, 55% of all email is now opened from a mobile device and the percentage is only going to grow. For many people, mobile email is...
