Creative Distribution Manager Managing email creatives can be a very time consuming part of the campaign management process – especially when partnering with multiple mailers. The OPTIZMO™ Creative Distribution Manager automates the distribution of campaign...
There’s an old saying in marketing that ‘Content is King.’ While there is certainly an argument to be made that audience is every bit as important as content for a successful campaign, there is no doubt that compelling content is a huge part of a...
Creating compelling, attention grabbing, response provoking, email messages is always challenging. There simply is no absolute, definitive formula for successfully crafting the perfect email message. Sometimes what works incredibly well for one company, would fail...
It may seem surprising, but email marketing had been around for almost 40 years. You might think of it as old-school digital marketing, but there are plenty of reasons it remains a popular tool for all kinds of businesses. Digital marketing can definitely fall into...
There are a variety of factors that affect the success of email marketing services, but quality of the content is one of the most important. Ensuring the quality of data is as high as possible not only helps engage consumers but improve brand reputations with...
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