During MailCon Las Vegas 2020, back in January OPTIZMO’s head of marketing, Tom Wozniak, was joined by Lashback CEO Francis Chmelir for a presentation on how email marketing best practices and analytics can be used to drive campaign performance. The presentation covered a variety of topics including:
- Email Industry Data Insights from OPTIZMO and LashBack data
- Email Marketing Best Practices and how to leverage them in optimization efforts
- Current Industry Issues and what is on the horizon for the industry
Check out this video with highlights from Tom’s presentation, including a number of insights on Opt-Out data trends from our 2019 Email Opt-Out Infographic and how email marketers can levage that data in their campaign analysis, optimization and future planning process.