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News and tips from the industry leaders in email compliance.

How to Use Opt-Out Data to Improve your Email Marketing – MailCon Las Vegas 2020

by | May 8, 2020 | Articles, Email Campaign Management, Email Compliance / CAN-SPAM, Email Marketing, Email Suppression List Management, Video

How to Use Opt-Out Data to Improve your Email Marketing – MailCon Las Vegas 2020

During MailCon Las Vegas 2020, back in January OPTIZMO’s head of marketing, Tom Wozniak, was joined by Lashback CEO Francis Chmelir for a presentation on how email marketing best practices and analytics can be used to drive campaign performance. The presentation covered a variety of topics including:

  • Email Industry Data Insights from OPTIZMO and LashBack data
  • Email Marketing Best Practices and how to leverage them in optimization efforts
  • Current Industry Issues and what is on the horizon for the industry

Check out this video with highlights from Tom’s presentation, including a number of insights on Opt-Out data trends from our 2019 Email Opt-Out Infographic and how email marketers can levage that data in their campaign analysis, optimization and future planning process.

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