The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

The Hidden Power of Suppression Lists in Protecting Your Brand’s Reputation — DesignRush Interview

by | October 28, 2024 | Affiliate Marketing, Articles, Brand Reputation & Integrity, Data Management, Data Protection & Security, Email Campaign Management, Email Compliance / CAN-SPAM, Email Marketing, Email Suppression List Management, Featured, Marketing, Performance Marketing, Risk Management & Mitigation

Originally published on DesignRush on 10/25/24 Suppression lists filter out unengaged or risky contacts to maintain deliverability, which are essential for protecting a business’s sending reputation. Yet, many companies fail to see them as a strategic asset, focusing...

Unlocking the Secrets of Email List Building, Growth, & Management — Email Uplers Interview

by | October 25, 2024 | Articles, Data Management, Data Protection & Security, Email Campaign Management, Email Compliance / CAN-SPAM, Email Marketing, Featured, Partner Interviews

Originally published on Email Uplers on 10/23/24 While email list building is frequently discussed, few tackle the subject with a positive perspective. Due to various malpractices associated with list building and management, the conversation often revolves around...

LinkUnite Interview Series — Jian Areco

by | October 23, 2024 | Affiliate Marketing, Data Management, Email Campaign Management, Email Marketing, Events, Featured, Marketing, Partner Interviews, Performance Marketing, Video

Right on schedule, we’re excited to release the latest episode in our LinkUnite Interview Series! For this video, we sat down in Nashville at LinkUnite IV with Jian Areco, Senior Director of Distribution at Madrivo.  Jian’s journey in the industry began in 2008, and...