The Ins and Outs of Merge/Purge for Email The term merge/purge (merge purge) or dedupe has a long history that has its roots in pre-internet age direct marketing. A common situation for an advertising using direct mail was the need to regularly obtain new recipient...
If you’re reading this post, then you’ve definitely seen our new website. We hope you like it! 2019 is a big year for OPTIZMO, as we are celebrating our 10th anniversary – technically later this year, but we’re going to start the celebration on...
When run effectively, an email advertising campaign can be one of the most powerful marketing tools available to a company, regardless of its size or industry. Email is a more intimate medium than newspaper or television advertising, yet is capable of reaching an...
