3 Holiday Email Marketing Tips The holiday season is well underway, with marketers competing for attention, engagement, and conversions (sales, signups, etc.). While many companies have their programs locked in at this point, it’s still a good time to think about a...
There’s an old saying in marketing that ‘Content is King.’ While there is certainly an argument to be made that audience is every bit as important as content for a successful campaign, there is no doubt that compelling content is a huge part of a...
Creating compelling, attention grabbing, response provoking, email messages is always challenging. There simply is no absolute, definitive formula for successfully crafting the perfect email message. Sometimes what works incredibly well for one company, would fail...
Considering the number of emails that the average person receives in a given day (over 120), the competition for an individual’s attention can be intense. We all have a limited number of hours per day, so we have to be selective when it comes to reading emails...
One of the things that many marketers most value about their positions is creative freedom. Marketing allows individuals to develop interesting, unique campaigns that catch the audiences attention and persuade them to follow a particular course of action. However, in...
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