OPTIZMO™ Celebrates its 10th Anniversary
How a 2-person startup became the industry leader in its space
AUSTIN, Texas, March 27, 2019 (GLOBE NEWSWIRE) — OPTIZMO Technologies, the industry leader in suppression list management, is celebrating 10 years of continuous growth, supporting and empowering clients in developing their email compliance programs.
In 2009, co-founders Khris Thayer (CEO) and Grant Fern (CTO) launched OPTIZMO to support the growing and rapidly changing needs of advertisers, brands, agencies and networks to facilitate their use of the email marketing channel, while remaining compliant with regulations like the US CAN-SPAM Act of 2003. Over the past 10 years, the company has grown and evolved from a 2-person startup (with our co-founders) to having a presence in 2 countries and 3 states across the U.S.
OPTIZMO has become a recognized leader in the email compliance industry and the largest and most used platform for email suppression list management and opt-out processing. Today, the company processes hundreds of millions of opt-out requests every year and stores hundreds of billions of records for its clients, while providing unrivaled value and client services throughout the ad tech, performance marketing, and data security sectors.
“Our first decade as a company has been an incredible ride,” said Khris Thayer, CEO and Co-Founder of OPTIZMO. “One of the things we’re most proud of is the team we’ve built over the years. From Jake Dearstyne and David Prickett who were the first 2 people to join Grant and I on the team, through all of our developers, client facing, marketing, and operations folks, we have made a point of making strategic hires. We focus on bringing on seasoned, exceptionally talented people, free from ego and guile and then put them in positions to drive the company strategy in their areas of expertise. It’s a model that has powered our success for 10 years and we are confident this success will continue for years to come.”
Today, OPTIZMO has team members in Austin TX, San Antonio TX, Charleston SC, Denver CO, and Brisbane, Australia. It’s focus on building a strong team of experts in their respective areas has helped propel the company’s consistent growth, year after year. In 2018, the company chose to submit an application for the Inc 5000 for the first time and made the list. This is no small feat as companies that have been in business for 10 years rarely maintain the kind of year-over-year growth required to make the list.
“These past 10 years have been exciting, challenging, and so rewarding,” said Grant Fern, CTO and Co-Founder. “From a technical aspect, I’m thrilled with how our platform has evolved since its first inception. As a boutique service provider and SaaS start-up, we couldn’t really have imagined that one day we would be processing and managing hundreds of billions of opt-out records every year, helping the email industry continue to thrive, and ultimately, changing the paradigm in how compliance is viewed, and used in overall marketing performance.”
The company’s flagship product (SUPPRESS) has grown right along with the team, building on a strong technology platform delivering unparalleled processing speed, stability, and flexibility. Over the years, a variety of enhancements and new product offerings have been added to SUPPRESS, including Creative Distribution (for distributing and tracking the use of approved email creative), COMPARE (a robust and easy to use merge purge solution) and SMS SUPPRESS (an SMS marketing compliance tool).
“2019 is more than just our 10 year anniversary,” said Thayer. “We’re also planning to roll out several new product and service offerings to our clients to augment and enhance the capabilities we deliver today. We look forward to celebrating our anniversary with our clients and partners throughout the year!”
OPTIZMO Technologies is the recognized thought-leader in the email and online marketing space for email suppression list management, email campaign management, data management, and risk mitigation services relative to email compliance. With an expert staff in pursuit of unrivaled efficiency, innovative technology and an insatiable desire to problem-solve, clients find a customer-centric business model that not only enhances the way OPTIZMO clients do business, but drives the company forward. The company is headquartered in Austin, TX, and has offices and team members in Charleston, Denver, and Brisbane, Australia.