Risk Management & Mitigation Archives

Partner Interview with CAKE

by Tom Wozniak | February 19, 2020 | Articles, Company News, Email Compliance / CAN-SPAM, Email Marketing, Email Suppression List Management, GDPR, Partner Interviews, Performance Marketing, Risk Management & Mitigation

CAKE Partner Interview In 2020, we’re planning to post a variety of video and blog content on OPTIZMO.com where we interact with many of our great clients and partners in the industry. Today, we’re excited to release our first Q&A partner inverview post with Garth...

An Advertiser’s Guide to Utilizing an Email Affiliate Program

by Tom Wozniak | September 23, 2019 | Affiliate Marketing, Brand Reputation & Integrity, Company News, Email Campaign Management, Email Compliance / CAN-SPAM, Email Marketing, Email Suppression List Management, Research, Resources, Risk Management & Mitigation

A Roadmap for Advertisers Interested in Adding Email to their Affiliate Marketing Programs Email has been a highly effective marketing tool for companies from virtually every industry for over 40 years. Many companies leverage email mainly as a means of communicating...

OPTIZMO Email Suppression List Management Explainer Video

by Tom Wozniak | January 14, 2019 | Articles, Brand Reputation & Integrity, Data Protection & Security, Email Campaign Management, Email Compliance / CAN-SPAM, Email Marketing, Email Suppression List Management, Performance Marketing, Risk Management & Mitigation, Video

COLLECT – STORE – DISTRIBUTE – AUTOMATE Curious to get a quick overview of how OPTIZMO’s email suppression list management platform works? Check out our explainer video, which highlights how brands and performance marketers leverage our...

Searching for Brand Safe Marketing Channels – Adotas

by Tom Wozniak | October 24, 2018 | Articles, Brand Reputation & Integrity, Email Campaign Management, Email Marketing, Risk Management & Mitigation

Published on the Adotas on 10/9/2018 What comes to mind when you think about brand safe marketing? Probably what a big challenge it has become over the years. For all the incredible potential provided by digital marketing, it comes with a host of challenges, with...

GDPR and Privacy at the RSA Conference 2018

by Tom Wozniak | April 25, 2018 | Articles, Consumer Privacy, Data Management, Data Protection & Security, GDPR, Risk Management & Mitigation

Last week’s RSA Conference was filled with in-depth content on a wide variety of security and privacy related topics. But, the hottest topic of the show was definitely GDPR. The show kicked off with 8 straight hours of GDPR content on the first day and then followed...

BYOD Risk Management

by Tom Wozniak | February 22, 2016 | Articles, Consumer Privacy, Data Management, Risk Management & Mitigation

Technology changes quickly, and it’s clear that companies that can take the lead in adopting technology that can allow for innovation in services or products will have a good chance of making gains in a respective industry. Cloud computing is one such...