Brand Reputation & Integrity Archives

Why CAN-SPAM Compliance is Crucial to Email Marketing

by Tom Wozniak | October 31, 2018 | Articles, Brand Reputation & Integrity, Email Compliance / CAN-SPAM

Why CAN-SPAM Compliance is Crucial to Email Marketing In an era when consumers are bombarded with marketing messages from their TVs, the Internet, mobile devices, IOT devices, and numerous other channels, companies want to take advantage of every opportunity to...

Searching for Brand Safe Marketing Channels – Adotas

by Tom Wozniak | October 24, 2018 | Articles, Brand Reputation & Integrity, Email Campaign Management, Email Marketing, Risk Management & Mitigation

Published on the Adotas on 10/9/2018 What comes to mind when you think about brand safe marketing? Probably what a big challenge it has become over the years. For all the incredible potential provided by digital marketing, it comes with a host of challenges, with...

What GDPR Means For Email Marketing To EU Customers – Forbes.com

by Tom Wozniak | July 2, 2018 | Articles, Brand Reputation & Integrity, Data Management, Data Protection & Security, Email Marketing, GDPR

Check out this article on GDPR from OPTZMO’s head of marketing on Forbes.com. GDPR seems to be on the mind of every marketer these days. Before the regulation went into effect on May 25, you probably noted the deluge of emails in your inbox requesting that you...

GDPR and CAN-SPAM – A Comparison for US Emailers – Adotas

by Tom Wozniak | June 14, 2018 | Articles, Brand Reputation & Integrity, Data Management, Data Protection & Security, Email Compliance / CAN-SPAM, Email Marketing, Email Suppression List Management

GDPR and CAN-SPAM – A Comparison for US Emailers Published in Adotas on 6/14/18 If you’re an email marketer in the United States, you’re already familiar with CAN-SPAM – at least I hope you are! Since its inception in 2003, the CAN-SPAM Act has provided a...

OPTIZMO Helps You Streamline The Collection, Storage And Distribution Of Your Consumers’ Opt-Out Preferences

by Tom Wozniak | May 15, 2018 | Affiliate Marketing, Articles, Brand Reputation & Integrity, Company News, Data Protection & Security, Email Campaign Management, Email Compliance / CAN-SPAM, Email Marketing, Email Suppression List Management

OPTIZMO Helps You Streamline The Collection, Storage And Distribution Of Your Consumers’ Opt-Out Preferences Below is a recent interview with Khris Thayer, CEO at OPTIZMO by Tech Company News. Q: Could you provide our readers with a brief introduction to OPTIZMO?...

3 Major Advantages of Email Marketing

by Tom Wozniak | February 9, 2018 | Articles, Brand Reputation & Integrity, Email Marketing

It may seem surprising, but email marketing had been around for almost 40 years. You might think of it as old-school digital marketing, but there are plenty of reasons it remains a popular tool for all kinds of businesses. Digital marketing can definitely fall into...