Check out this article on GDPR from OPTZMO’s head of marketing on Forbes.com.
GDPR seems to be on the mind of every marketer these days. Before the regulation went into effect on May 25, you probably noted the deluge of emails in your inbox requesting that you reaffirm your opt-in status to continue receiving messages. You’ll no doubt continue to receive them in the months ahead. We know GDPR has wide-ranging effects on how companies can market to current and prospective customers in the EU, but how does it impact email marketing specifically?
Read the rest of the article on Forbes.com.