Email Performance Archives

OPTIZMO™ Recognized as One of the Best Compliance Solution Providers in 2022

by Tom Wozniak | September 1, 2022 | Articles, Brand Reputation & Integrity, Company News, Consumer Privacy, Data Management, Data Protection & Security, Email Campaign Management, Email Compliance / CAN-SPAM, Email Marketing, Email Suppression List Management, Press, Risk Management & Mitigation, SMS Marketing, SMS Suppression List Management

Delivering an unmatched combination of advanced technology and customer support – CIO Bulletin AUSTIN, Texas, Sept. 01, 2022 (GLOBE NEWSWIRE) — OPTIZMO Technologies, the industry leader in email suppression list management, has been recognized by The CIO...

ComplianceCast 2022 – Episode 7 – Diablo Media

by Tom Wozniak | August 24, 2022 | Affiliate Marketing, Articles, Data Protection & Security, Email Campaign Management, Email Compliance / CAN-SPAM, Email Marketing, Email Suppression List Management, Partner Interviews, Performance Marketing, Risk Management & Mitigation, Video

Another week, another episode of OPTIZMO’s ComplianceCast video series! This is the 7th episode in the 2022 series and this time around we caught up with Susannah Rayburn from Diablo Media. We’re always excited to catch up with clients and partners from...

6 Reasons to Include Email in your Marketing Program

by Tom Wozniak | May 5, 2022 | Articles, Email Campaign Management, Email Compliance / CAN-SPAM, Email Marketing, Email Suppression List Management

By Tom Wozniak, Head of Marketing When writing about email marketing, I often focus on advanced topics like compliance, suppression list management, and email’s place in a multichannel marketing program. But, it’s easy to forget that many marketers are still in the...

Five Tips for New Email Marketers – Forbes

by Tom Wozniak | May 4, 2022 | Articles, Email Campaign Management, Email Compliance / CAN-SPAM, Email Marketing, Email Suppression List Management

By Tom Wozniak, Head of Marketing – published on Forbes on 5/3/22 More than 40 years have gone by and email marketing remains an incredibly popular and powerful marketing channel. Statistics show that over 80% of small businesses use email in their marketing programs,...

What Will And Won’t Happen For Email Marketing In 2022 – Forbes

by Tom Wozniak | February 28, 2022 | Articles, Email Campaign Management, Email Compliance / CAN-SPAM, Email Marketing, Email Suppression List Management

By Tom Wozniak, Head of Marketing – published on Forbes on 2/22/22 The year is off to a fast start, but before 2022 gets away from me, I wanted to pop in with my annual look at what will and won’t happen in email marketing this year. You can check out my article from...