The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

Seija Samoylenko: Having The Right Technology – Part 1

Hold onto your hats, people! The newest ComplianceCast episode is here, and we couldn’t be more excited. In this first installment of a two-part episode, we take a deep dive into email marketing with Seija Samoylenko from Atwave! Filmed amidst the buzz and...

Ensuring Email Compliance with LashBack and OPTIZMO

Email compliance is complex. First, all commercial emails sent in the United States must comply with the requirements of the CAN-SPAM Act. CAN-SPAM sets email marketing guidelines, such as the requirements that every commercial email must include a valid opt-out...