The stage is set for part 2 of our ComplianceCast series with Seija Samoylenko from Atwave. Highlighting email deliverability and monetization, this episode comes to you from the bustling floors of Affiliate Summit East 2023! If you missed part 1 of this double feature, catch up and watch it first by clicking here.

As the dynamics of the digital marketplace continue to evolve, Seija shares her views on the increasing importance of the creative you’re building and its role in email deliverability and monetization as a whole. We talk about the shifts in the email industry, the challenges, and the evolution beyond traditional outreach methods.

And of course, we can’t ignore the constant elephant in the room in 2023 – the influence of AI. Seija reveals how AI can be an exciting tool to energize and enhance creativity, setting the course for a future where tech and creativity go hand-in-hand with your marketing strategy.

So, check out the new episode, and don’t forget to explore our full Video Library for all of our past ComplianceCast episodes, event videos, and a whole lot more. Thanks for tuning in and keep an eye out for new OPTIZMO content coming your way soon.