The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
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Leadership Board Meeting 2024
Taking the term literally, check out our leadership team made up of Tom Wozniak, Jake Dearstyne, and Brian Culp at their annual Board Meeting!
More Recent Articles
3 Things to be Thankful for in Email Marketing This Year
With Thanksgiving upon us, check out these 3 things that email marketers should be thankful for this year.
4 Tips for Building your 2022 Email Marketing Strategy – OnlyInfluencers
By Tom Wozniak, Head of Marketing – published on OnlyInfluencers on 11/18/21 As we speed toward the end of the year (seriously, it’s almost Thanksgiving - how did that happen so fast?), email marketers are focused on two key projects. 1 - Ensuring those all-important...
5 Email Marketing Trends to Watch for in 2022 – Business2Community
Check out these 5 email marketing trends for 2022
Marketing In A World Without Third-Party Data: Where To Next?
What’s next for digital marketing after third-party cookies crumble?
Affiliate Grand Slam Dubai 2021 – A Chat with Wade Tonkin – Part 2
Affiliate Grand Slam – A Chat with Wade Tonkin from Fanatics - Part 2 It's time for the latest video release in our Affiliate Grand Slam Duabi 2021 series! To date, we've had a number of fun highlight videos and features on the OPTIZMO keynote session, along with...
5 Holiday Email Marketing Tips for 2021
The holiday season is here! For many digital marketers this is the busiest time of the year and email marketers are definitely in that group. Just taking a look at your own inbox should convince you that email marketing is already ramping up for the season. But, as...
Four Communication Tools For Distributed Teams (And How To Leverage Them) – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes on 9/1/21 ince the beginning of the pandemic in 2020, we’ve seen more companies adopting remote working strategies. For some, these were temporary, while others are likely to become permanent. Many companies...
OPTIZMO Fireside Chat with Solvable
Check out our latest Fireside Chat video, featuring Wade Schlosser of Solvable!
9 Best Practices for Email Deliverability and Compliance | Part 1
This is a guest post, written by Jenna Divinney of Webbula. What causes poor deliverability? Unfortunately, there isn’t just one single answer and more often than not, it’s caused by the person and/or team sending emails. This isn’t to point the finger, but it really...
Three Digital Marketing Industry Challenges That May Positively Impact Email Marketing – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes on 9/1/21 Email and digital marketers can be excused if they have been feeling a bit stressed over the past year. Beyond the immense challenges presented by the pandemic, there have been ongoing developments in...