The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

ComplianceCast 2022 – Episode 2

We’re back this week with the next episode in our new video series for 2022 – ComplianceCast! Episode 2 features highlights from some of our conversations at MailCon 2022 and Lead Generation World San Diego 2022. The main question covered in this episode...

ComplianceCast 2022 – Episode 1

We are welcoming 2022 with a brand new video series called ComplianceCast! If you’ve enjoyed our videos from recent years, you will love ComplianceCast, where we will continue interviewing plenty of email, SMS, affiliate, and digital marketing industry experts....

MailCon and Lead Generation World 2022 Recaps

The OPTIZMO team is back from the first leg in our 2022 World Tour, with trips to Las Vegas for MailCon and San Diego for Lead Generation World. We’re still in the process of following up with everyone we met during the shows, but we also wanted to write about some of...