Tom Wozniak, Author at Optizmo

CAN-SPAM Compliance Deep Dive Series – Provide a Method to Opt-Out

by Tom Wozniak | July 29, 2022 | Affiliate Marketing, Articles, Email Campaign Management, Email Compliance / CAN-SPAM, Email Marketing, Email Suppression List Management

With the latest post in our blog series taking a Deep Dive into CAN-SPAM Compliance, we look at one of the most important aspects of the law – providing a way for email recipients to opt out of future email campaigns. This is a core element of the email...

CAN-SPAM Compliance Deep Dive Series – Identification as an Ad and a Physical Location

by Tom Wozniak | July 15, 2022 | Affiliate Marketing, Articles, Email Campaign Management, Email Compliance / CAN-SPAM, Email Marketing, Email Suppression List Management

In the latest post in our CAN-SPAM Compliance Deep Dive series, we take a looking at two requirements for every commercial email. 1 – Identifying the email as an advertisement 2 – Providing a physical location to recipients of your marketing email...

Ask The Experts Video Series – Webbula

by Tom Wozniak | July 8, 2022 | Articles, Company News, Email Campaign Management, Email Compliance / CAN-SPAM, Email Marketing, Email Suppression List Management, Video

Ask the Experts: What are your top 3 reasons why you love working in email marketing? By Webbula – published on Webbula Blog on 6/28/22 Check out this month’s Ask The Experts video from Webbula, posing a question to a bunch of email marketing experts, including...

A Look at How Email Opt-out Activity Changed in 2020-21 – Only Influencers

by Tom Wozniak | June 28, 2022 | Articles, Company News, Data Management, Email Campaign Management, Email Compliance / CAN-SPAM, Email Marketing, Email Suppression List Management

By Tom Wozniak, Head of Marketing – published on OnlyInfluencers on 6/28/22 As we approach the halfway point of 2022, we’re now a bit over 2 years since Covid was declared a pandemic (March 11, 2020). At that point, it’s safe to say that marketers had little to...

Five Tips For Leveraging SMS Marketing In 2022

by Tom Wozniak | June 1, 2022 | Articles, SMS Marketing, SMS Suppression List Management

By Tom Wozniak, Head of Marketing – published on Forbes on 5/31/22 As marketers in 2022, we are presented with a wide (and always growing) variety of channels to choose from when we create our marketing strategies. While we pay a lot of attention to new channels, the...