How does the CAN-SPAM Act influence your inbox or email marketing strategy? This overview breaks down the essentials of compliance, the impact on commercial email practices, and the penalties for non-compliance. For businesses dedicated to mastering the nuances of...
Roll out the red carpet and get ready to mingle with some of the best minds in digital and affiliate marketing! The latest episode of the ComplianceCast series from Affiliate Summit West 2024 is ready to roll! We decided to mix it up a little to kick off 2024, with...
There is no shortage of articles on subject lines and in the world of email marketing, the power of a well-crafted subject line can often be the deciding factor between an email that gets opened and read and one that gets overlooked. As email marketers, it’s vital to...
Every email marketer knows that you need to suppress email addresses from future campaigns if they have previously opted out of receiving marketing emails. But suppression files have many more uses for the savvy email marketer. Let’s dive into three ways to use...
By Tom Wozniak, Chief Operating Officer – published on Forbes on 1/05/24 ’Tis the season … for pundits and digital marketing industry experts to come out with lots of forecasts and predictions for 2024. Far be it for me to skip out on the annual exercise, so...
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