The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

OPTIZMO Fireside Chat with Everflow

  The videos keep coming in 2022! While our videographer is hard at work putting together more video content from various conferences (including Affiliate Summit East, Affiliate Grand Slam, and the Traffic & Conversion Summit) he pulled himself away from those...

OPTIZMO™ Recognized as One of the Best Compliance Solution Providers in 2022

Delivering an unmatched combination of advanced technology and customer support – CIO Bulletin AUSTIN, Texas, Sept. 01, 2022 (GLOBE NEWSWIRE) — OPTIZMO Technologies, the industry leader in email suppression list management, has been recognized by The CIO...

CAN-SPAM Deep Dive Series – Honoring Opt-Out Requests

We’re back with the next post in our series of articles taking a deep dive into some of the key facets of CAN-SPAM compliance. Today, we look at another of the most vital aspects of CAN-SPAM compliance, honoring opt-out requests from recipients.  What does The...

A Look at How Email Opt-out Activity Changed in 2020-21 – Only Influencers

By Tom Wozniak, Head of Marketing – published on OnlyInfluencers on 6/28/22 As we approach the halfway point of 2022, we’re now a bit over 2 years since Covid was declared a pandemic (March 11, 2020). At that point, it’s safe to say that marketers had little to...

OPTIZMO™ Releases Annual 2021 Opt-Out Infographic

Delivering a look at how a second pandemic year impacted email Opt-Out activity. April 25, Austin, TX — OPTIZMO Technologies, the industry leader in email suppression list management, has announced the release of its annual Email Opt-Out Infographic, updated to...

CAN-SPAM Compliance Deep Dive Series – Subject Lines

We’re back with part two in our email compliance article series taking a deep dive into some of the key facets of CAN-SPAM compliance. Last time, we focused on the requirements around email header information. That topic was fairly technical, but in this article, we...