Opt-Out Domain & IP Address Management Guide
A guide to selecting the best strategy to manage the Opt-Out process in your email program.
Among the laws and regulations impacting email marketing around the world, one common aspect in many instances is the requirement that every email sent must include a way for recipients to Opt-Out of receiving future emails from the sender. In the U.S., this is one of the core aspects of the CAN-SPAM Act that all email marketers are required to comply with.
Today, the industry-standard practice for providing this Opt-Out method is through the inclusion of a link in the email that directs recipients to a web page where they may submit a request to unsubscribe from future email campaigns.
Like any web page, every Opt-Out Page is located on a specific web domain and associated IP address. Within OPTIZMO, these are our our clients’ Opt-Out Domains and IPs, which are a part of every SUPPRESS account. Maintaining their security and consistent operation is vital for companies to ensure the uninterrupted operation of their email compliance program, which is why we provide an easy way for our clients to manage the Opt-Out Domains and IPs in their account from within our platform. This includes the ability to easily implement domains and IPs that clients have registered and acquired themselves or taking advantage or our Managed Domain and IP Service, through which OPTIZMO takes on the heavy lifting of obtaining and provisioning Opt-Out Domains and IPs on our clients’ behalf.
There are a number of steps involved in developing and implementing an effective Opt-Out Domain and IP management strategy. This guide can help you make the best decisions for your business, based on a number of key criteria.
What you’ll learn in the guide:
- How Opt-Out Domains and IP Addresses impact your email compliance programs
- The steps used to determine the best Opt-out Domain and IP strategy for your unique needs
- The benefits of effective Opt-Out Domain and IP management for Advertisers, Networks, and Mailers
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Opt-Out Domain and IP Address Management Guide
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