LinkUnite III – 2023

OPTIZMO is thrilled to sponsor and support LinkUnite, an invite-only women’s retreat and digital marketing forum that connects women leaders in executive roles to ignite impact-driven camaraderie and forge empowering connections within the industry. The group’s third event is set to take place from September 24 to 27 in Park City, Utah. The event is spearheaded by LinkUnite’s Founder and CEO Amanda Farris and President and COO Sara Malo.

LinkUnite’s event structure is unique yet simple, with no company exhibitions or obligatory business meetings. Instead, the gathering will focus entirely on the faces and stories behind each attendee, all while reimagining and exploring women’s potential in the industry. The forum will create a non-business-like environment for female leaders to connect over personal passions, experiences, professional growth, and business collaboration away from the hustle and bustle of the daily grind or a typical conference schedule.

Through facilitated introductions, LinkUnite guests will be exposed to new business resources, mentorship opportunities, and personal and professional partnerships that will grow beyond the forum.

LinkUnite III will include series of atypical entertainment and networking activities, where guests can venture into conversations and brainstorming sessions. They include:

• Wellness workshops
• Guided indoor and outdoor activities (Axe Throwing, Hiking, & Microbrew Tastings)
• Networking and team-building games
• Group breakfast, lunch, and dinner

“LinkUnite was born out of an absolute need in the performance marketing space for representation for women. Since then, we’ve expanded to include general marketing, targeting women at the director level and higher.

We’ve spent a lot of time networking, building our tribe. As a result, there has been a natural evolution of LinkUnite. From phone calls and trade shows, to relationships with brands, and all types of activities, you naturally start to develop friendships and relationships with these people. You care about them more than just an industry professional and you want to see them thrive.” – Amanda Farris, Founder & CEO

“I have been the secret sauce at many of our Industry Events (Affiliate Summit, AGS and MailCon, currently Lead Generation World, Contact.io and the AFFY Expo.)

I believe in self branding and staying true to yourself. Amanda and I are who we are – which is loyal, genuine and country women who would rather be in flip-flops or slippers over heels any day of the week. We are master networkers and consider the Digital Marketing Industry our second family.” – Sara Malo, President & COO