During Affiliate Summit West 2020, our partner Everflow held a workshop event where they invited various partners to present to a group of their clients. OPTIZMO was thrilled to be invited to participate and deliver a presentation on leveraging email marketing in a company’s affiliate or third-party marketing program. Our Chief Revenue Officer, Jake Dearstyne provided a high-level overview of why email continues to be such a powerful channel for customer acquisition, along with a look at the challenges and rewards that come with adding the channel to an affiliate program.   

The team at Everflow recorded the presentation and made it available on their YouTube channel this week.