Companies large and small trust OPTIZMO™ for comprehensive email and SMS compliance. Focusing on adherence to email compliance regulations and SMS marketing laws.
With solutions starting as low as $172.50 per month, we’ve got you covered. Learn more ›
Effortless email suppression list management for email marketing.
Embrace a stress-free approach to email compliance.
Collect
Collect and process email opt-outs generated by all your mailing partners — to ensure CAN-SPAM compliance.
Store
Store and easily access all past and new email opt-outs on a secure platform — to simplify overall suppression list management.
Distribute
Distribute appropriate email suppression files to all 3rd party mailers and other partners — to centralize and monitor this complex process.
Automate
Automate the entire email opt-out collection, processing, and distribution workflow in real-time — to improve the efficiency of the entire email suppression list management process.
OPTIZMO is an Enterprise Class Solution for automating email suppression list management and streamlining all your subscribers’ Opt-Out preferences, while also optimizing email marketing operations. By leveraging state-of-the-art technology, OPTIZMO enhances the security, visibility, collection, and distribution of your organization’s private consumer data, empowering effective email marketing campaigns.
Email Compliance at Your Fingertips
Opt-Out Distribution & Collection
Analytics & Logs for Full Transparency
What Sets Us Apart
What makes OPTIZMO the industry leader for email suppression management?
User-Friendly Interface & Automated Workflow
OPTIZMO’s streamlined approach to UI development helps you save time and money by automating data transfers, alert notifications and messaging, list distribution, and much more.
Securely Manage 3rd Party Access to Your Lists
With enhanced security, visibility, and control of how 3rd parties interact with your data, OPTIZMO provides all of the tools needed to mitigate risk and avoid costly suppression list abuse issues.
Daily Alert for Compliance Monitoring
Comprehensive and proactive compliance monitoring alerts you to potential issues with your affiliate partners’ adherence to compliance guidelines that could impact your brand reputation, potentially putting your company at risk.
Powerful Analytics Across Mailers & Campaigns
OPTIZMO delivers the industry’s most robust analytical data platform built around the relational hierarchy of Suppression Lists, Email Campaigns, & Affiliate Mailers for complete visibility.
Data Synchronization & Linking
Hosting the largest number of Advertisers, Networks, Agencies, and Integration Partners in our space, OPTIZMO allows you to link suppression lists and synchronize data instantly across multiple partners.
Data Hashing & Campaign List Seeding
OPTIZMO supports all industry-leading hashing and security methods to prevent Suppression List Abuse, which is still the most common CAN-SPAM violation, generating fines of $43k per email.
Email compliance: It’s the law.
The CAN-SPAM Act of 2003 establishes standards for the sending of commercial e-mail and requires the Federal Trade Commission (FTC) to enforce its provisions. One of its requirements is that you cannot send a marketing email to a user who has previously unsubscribed.
The CAN-SPAM Act of 2003: A 2024 Overview
An updated overview of The CAN-SPAM Act of 2003, with some key aspects that email marketers should be aware of when planning their campaigns.
What is SMS Marketing?
SMS marketing offers direct customer engagement, but success requires timing, concise messaging, and compliance with evolving regulations. Learn how OPTIZMO helps brands navigate SMS suppression management to maximize impact while staying compliant.
What is a Suppression List?
An email suppression list is a collection of email addresses to be removed from or ‘suppressed’ from an email campaign.