Suppression List Management Solutions
For Advertisers, Networks and Mailers
Collect. Store. Distribute. Automate.
Email suppression list management made simple.
Never worry again about email compliance.
Collect and process email opt-outs generated by all your mailing partners — to ensure CAN-SPAM compliance.
Store and easily access all past and new email opt-outs on a secure platform — to simplify overall suppression list management.
Distribute appropriate email suppression files to all 3rd party mailers and other partners — to centralize and monitor this complex process.
Automate the entire email opt-out collection, processing, and distribution workflow in real-time — to improve the efficiency of the entire email suppression list management process.
OPTIZMO is an Enterprise Class Solution for automating email suppression list management and streamlining all of your subscribers’ Opt-Out preferences. Utilizing state-of-the-art technology, OPTIZMO enhances security, visibility, collection, and distribution of your organization’s private consumer data.
Email Compliance at Your Fingertips
Opt-Out Distribution & Collection
Analytics & Logs for Full Transparency
What Sets Us Apart
What makes OPTIZMO the industry leader for email suppression management?
User-Friendly Interface & Automated Workflow
OPTIZMO’s streamlined approach to UI development helps you save time and money by automating data transfers, alert notifications and messaging, list distribution, and much more.
Securely Manage 3rd Party Access to Your Lists
With enhanced security, visibility, and control of how 3rd parties interact with your data, OPTIZMO provides all of the tools needed to mitigate risk and avoid costly suppression list abuse issues.
Daily Alert for Compliance Monitoring
Comprehensive and proactive compliance monitoring alerts you to potential issues with your affiliate partners’ adherence to compliance guidelines that could impact your brand reputation, potentially putting your company at risk.
Powerful Analytics Across Mailers & Campaigns
OPTIZMO delivers the industry’s most robust analytical data platform built around the relational hierarchy of Suppression Lists, Email Campaigns, & Affiliate Mailers for complete visibility.
Data Synchronization & Linking
Hosting the largest number of Advertisers, Networks, Agencies, and Integration Partners in our space, OPTIZMO allows you to link suppression lists and synchronize data instantly across multiple partners.
Data Hashing & Campaign List Seeding
OPTIZMO supports all industry-leading hashing and security methods to prevent Suppression List Abuse, which is still the most common CAN-SPAM violation, generating fines of $43k per email.
Email compliance: It’s the law.
The CAN-SPAM Act of 2003 establishes standards for the sending of commercial e-mail and requires the Federal Trade Commission (FTC) to enforce its provisions. One of its requirements is that you cannot send a marketing email to a user who has previously unsubscribed.
A look at email Opt-Out activity from 2021 in this article on the Only Influencers blog, by OPTIZMO’s head of marketing, Tom Wozniak.
By Tom Wozniak, Head of Marketing – published on Forbes on 5/31/22 As marketers in 2022, we are presented with a wide (and always growing) variety of channels to choose from when we create our marketing strategies. While we pay a lot of attention to new channels, the...
By Tom Wozniak, Head of Marketing When writing about email marketing, I often focus on advanced topics like compliance, suppression list management, and email’s place in a multichannel marketing program. But, it’s easy to forget that many marketers are still in the...