{"id":59065,"date":"2024-03-26T20:29:49","date_gmt":"2024-03-26T20:29:49","guid":{"rendered":"https:\/\/www.optizmo.com\/?p=59065"},"modified":"2024-04-02T21:10:30","modified_gmt":"2024-04-02T21:10:30","slug":"garth-harris-affiliate-summit-west-2024","status":"publish","type":"post","link":"https:\/\/www.optizmo.com\/blog\/garth-harris-affiliate-summit-west-2024\/","title":{"rendered":"Garth Harris: Affiliate Summit West 2024"},"content":{"rendered":"<p>Continuing to ride the ASW train in our <strong>ComplianceCast<\/strong> series, up next we had the pleasure of putting <strong><a href=\"https:\/\/getcake.com\/team\/garth-harris\/\">Garth Harris<\/a><\/strong>, the General Manager of <strong><a href=\"https:\/\/getcake.com\/\">CAKE<\/a><\/strong>, in the spotlight. As a recurring guest of our series, Garth shared his insights on all the best and worst Las Vegas has to offer to ASW attendees.\u00a0<\/p>\n<p><iframe loading=\"lazy\" title=\"Garth Harris: Affiliate Summit West 2024\" src=\"https:\/\/player.vimeo.com\/video\/919679736?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p>During this episode, Garth covers new developments and challenges within affiliate marketing, highlighting the significant transition away from digital marketing&#8217;s long reliance on third-party cookies for tracking, due to evolving compliance and privacy standards and browser requirements. Despite these changes, Garth remains optimistic about the industry&#8217;s resilience and ability to adapt and thrive.<\/p>\n<p>Aside from business, you know our new ComplianceCast series also includes some fun, quick-hitting questions about the best places to socialize, network, and dine during Affiliate Summit. Starting by learning Garth&#8217;s favorite cocktail, which is a classic but with a smokey twist. Plus, Garth not only provides his thoughts on one hotel where you shouldn&#8217;t book a stay in Vegas but also what you shouldn&#8217;t bring if you happen to find yourself there. Travel agents take note!\u00a0<br \/><br \/>Jokes aside, Garth emphasized that despite being the GM of CAKE, he is still passionate about taking clients through onboarding, helping them grow, and seeing them succeed in the long term. We also discussed his thoughts on the impact of AI and other topics around the affiliate and partner marketing industry.\u00a0<\/p>\n<p>Don&#8217;t miss out on all of the above, plus some fun behind-the-scenes details from Affiliate Summit West. Watch this latest ComplianceCast episode now!<\/p>\n<div id=\"left-area\">\n<article id=\"post-58929\" class=\"et_pb_post post-58929 post type-post status-publish format-standard has-post-thumbnail hentry category-data-management category-email-marketing category-events category-featured category-partner-interviews category-video tag-digital-marketing tag-email-marketing tag-email-optimization tag-industry-event tag-partner-interview\">\n<div class=\"entry-content\">\n<p>For more great episodes like this, check out our full <a href=\"https:\/\/www.optizmo.com\/resources\/videos\/\">Video Library Here<\/a> or check out our <a href=\"https:\/\/www.youtube.com\/channel\/UCXUVYteblBfCMCjVCHCnHaA\">YouTube channel<\/a>!<\/p>\n<\/div>\n<\/article>\n<\/div><span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Garth, the General Manager of CAKE, discusses the future of affiliate marketing in the latest ComplianceCast episode from ASW 2024. Tune in for insights on evolving compliance challenges, the role of AI, and one place you don&#8217;t want to stay while in Vegas.<\/p>\n","protected":false},"author":16,"featured_media":59067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[36,25,26,15,2557,30,2683],"tags":[46,2987,83,2983],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Garth Harris: Affiliate Summit West 2024 - OPTIZMO<\/title>\n<meta name=\"description\" content=\"Garth, the General Manager of CAKE, discusses the future of affiliate marketing in the latest ComplianceCast episode from ASW 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optizmo.com\/blog\/garth-harris-affiliate-summit-west-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Garth Harris: Affiliate Summit West 2024\" \/>\n<meta property=\"og:description\" content=\"Garth, the General Manager of CAKE, discusses the future of affiliate marketing in the latest ComplianceCast episode from ASW 2024.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optizmo.com\/blog\/garth-harris-affiliate-summit-west-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Optizmo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/emailcompliance\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-26T20:29:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-02T21:10:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optizmo.com\/wp-content\/uploads\/2024\/03\/Garth-Harris.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Antonio Jones\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OPTIZMO\" \/>\n<meta name=\"twitter:site\" content=\"@OPTIZMO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Antonio Jones\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.optizmo.com\/blog\/garth-harris-affiliate-summit-west-2024\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.optizmo.com\/blog\/garth-harris-affiliate-summit-west-2024\/\"},\"author\":{\"name\":\"Antonio Jones\",\"@id\":\"https:\/\/www.optizmo.com\/#\/schema\/person\/5948aa57f5c6cf38673f7b001c6bb9dc\"},\"headline\":\"Garth Harris: Affiliate Summit West 2024\",\"datePublished\":\"2024-03-26T20:29:49+00:00\",\"dateModified\":\"2024-04-02T21:10:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.optizmo.com\/blog\/garth-harris-affiliate-summit-west-2024\/\"},\"wordCount\":288,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.optizmo.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.optizmo.com\/blog\/garth-harris-affiliate-summit-west-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.optizmo.com\/wp-content\/uploads\/2024\/03\/Garth-Harris.jpg\",\"keywords\":[\"Affiliate Marketing\",\"Data Management\",\"Industry Event\",\"Partner Interview\"],\"articleSection\":[\"Affiliate Marketing\",\"Data Management\",\"Data Protection &amp; Security\",\"Featured\",\"Partner Interviews\",\"Performance Marketing\",\"Video\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.optizmo.com\/blog\/garth-harris-affiliate-summit-west-2024\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.optizmo.com\/blog\/garth-harris-affiliate-summit-west-2024\/\",\"url\":\"https:\/\/www.optizmo.com\/blog\/garth-harris-affiliate-summit-west-2024\/\",\"name\":\"Garth Harris: Affiliate Summit West 2024 - 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