{"id":57749,"date":"2023-04-13T20:08:16","date_gmt":"2023-04-13T20:08:16","guid":{"rendered":"https:\/\/www.optizmo.com\/?p=57749"},"modified":"2024-04-11T20:29:04","modified_gmt":"2024-04-11T20:29:04","slug":"2022-email-opt-out-infographic","status":"publish","type":"post","link":"https:\/\/www.optizmo.com\/blog\/2022-email-opt-out-infographic\/","title":{"rendered":"2022 Email Opt-Out Infographic"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; min_height=&#8221;1628.6px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; custom_margin=&#8221;-128px|||||&#8221; custom_padding=&#8221;64px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<h2>OPTIZMO&#8217;s 2022 Email Opt-Out Data in a Nutshell<\/h2>\n<p>In the past few years, digital marketing as a whole has been disrupted by the pandemic, leading to accelerated growth in many channels, as companies shifted offline marketing budgets to digital at a rapid pace. Email was also a beneficiary of this shift and it was<span class=\"Apple-converted-space\"> <\/span>in the Email Opt-Out activity that OPTIZMO processed. With 2022 representing a return to \u2018normal\u2019 in many ways, how did that impact Opt-Out activity?<\/p>\n<p><iframe loading=\"lazy\" title=\"2022 EMAIL OPT-OUT INFOGRAPHIC\" src=\"https:\/\/player.vimeo.com\/video\/817331088?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<h2>Key Takeaways:<\/h2>\n<p>1. After years trying to catch up with Yahoo!, Gmail finally took over as the most active domain for email Opt-Out activity in 2022.<\/p>\n<p>2. The weekday data shows a spike in Opt-Out activity on Thursday, which differs from previous years.<\/p>\n<p>3. Looking at the past 3 years, there is some variance in Opt-Out volume by month. However, 2022 showed a big upswing at the start off the year, before settling in with the rest of the year\u2019s averages until December.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>4. Mobile continues to drive the majority of email Opt-Outs, however, we have seen some interesting shifts in this data in recent years.<\/p>\n<p>5. Safari Mobile has been the top browser for Opt-Out activity since 2018, with Chrome gaining ground.<\/p>\n<p>Download your free copy of the infographic for a more detailed breakdown of OPTIZMO&#8217;s email Opt-Out insights from 2022! Simply fill out the form below to get your copy. And if you want to see more great content from OPTIZMO, <a href=\"https:\/\/www.optizmo.com\/blog\/\">click here<\/a> to check out our blog!<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;content-download-cta&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#40a0d6&#8243; custom_padding=&#8221;30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Content Download Text&#8221; _builder_version=&#8221;4.16&#8243; header_3_font_size=&#8221;30px&#8221; header_4_font=&#8221;Raleway|700||on|||||&#8221; header_4_font_size=&#8221;12px&#8221; header_4_letter_spacing=&#8221;1px&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<h4 style=\"text-align: center;\">Free Download from OPTIZMO:<\/h4>\n<h3 style=\"text-align: center;\">2022 Email Opt-Out Infographic<\/h3>\n<p style=\"text-align: center;\">\u00a0Please fill out the form below to download your copy.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; min_height=&#8221;356px&#8221; custom_margin=&#8221;-30px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; min_height=&#8221;297px&#8221; custom_margin=&#8221;-40px|auto||auto||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; min_height=&#8221;1110px&#8221; custom_padding=&#8221;||453px|||&#8221; global_colors_info=&#8221;{}&#8221;]<p class=\"p1\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 6426367,\n\t\t\t\t\t\t\t\tformId: \"1bf2b3d3-4cef-4ac8-8316-98db211e4712\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1714226527000-9862920610\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1714226527000-9862920610\"><\/div><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Check out OPTIZMO&#8217;s new infographic and video on 2022&#8217;s email Opt-Out data that you won&#8217;t get anywhere else.<\/p>\n","protected":false},"author":10,"featured_media":57790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[33,25,27,23,28,35,18,14],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - 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