{"id":56347,"date":"2020-12-08T16:16:36","date_gmt":"2020-12-08T16:16:36","guid":{"rendered":"https:\/\/www.optizmo.com\/?p=56347"},"modified":"2020-12-08T16:16:37","modified_gmt":"2020-12-08T16:16:37","slug":"email-opt-out-benchmarks-onlyinfluencers","status":"publish","type":"post","link":"https:\/\/www.optizmo.com\/blog\/email-opt-out-benchmarks-onlyinfluencers\/","title":{"rendered":"Email Opt-Out Benchmarks &#8211; OnlyInfluencers"},"content":{"rendered":"<h5><em>By Tom Wozniak, Head of Marketing \u2013 published on the\u00a0<a href=\"https:\/\/onlyinfluencers.com\/email-marketing-blog-posts\/best-practice-email-strategy\/entry\/email-opt-out-benchmarks\">OnlyInfluencers blog<\/a> on 12\/8\/20<\/em><\/h5>\n<p>Earlier this year, I wrote a post for OnlyInfluencers on <a href=\"https:\/\/www.onlyinfluencers.com\/email-marketing-blog-posts\/best-practice-email-strategy\/entry\/turning-a-negative-into-a-positive\">Turning a Negative into a Positive<\/a>\u00a0which highlighted the value of analyzing the negative marketing signals generated by every email campaign (opt-outs, spam complaints, non-responders, etc.). I thought I would build on that topic just a bit before 2020 comes to a close, with a deeper look into opt-out behavior across industries to provide some context when looking at some of your own email campaign unsubscribe data.<\/p>\n<p>For the past few years, we have been publishing reports and infographics built on large data samples of opt-out requests from across the OPTIZMO platform, encompassing over 400 clients, and thousands of email campaigns. It provides a unique look at consumer opt-out behavior driven by a spectrum of largely performance-based customer acquisition focused email campaigns.<\/p>\n<p>One key thing to note, this data only looks at opt-out behavior, without the added element of send data. So, the reports don\u2019t provide information around metrics like opt-out rate. However, separating opt-out request data independently from email send data can provide some interesting insights that may be lost or overlooked when mixed in with more typical positive campaign performance metrics. The data sample used for this report is from 2019, so stay tuned for an updated report in 2021 that will use 2020 data. While we haven\u2019t seen major changes from year-to-year in past reports, 2020 might be an exception.<\/p>\n<p><em>Read the rest on the\u00a0<\/em><em><a href=\"https:\/\/onlyinfluencers.com\/email-marketing-blog-posts\/best-practice-email-strategy\/entry\/email-opt-out-benchmarks\">OnlyInfluencers blog<\/a><\/em><em>.<\/em><\/p><span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>By Tom Wozniak, Head of Marketing \u2013 published on the\u00a0OnlyInfluencers blog on 12\/8\/20 Earlier this year, I wrote a post for OnlyInfluencers on Turning a Negative into a Positive\u00a0which highlighted the value of analyzing the negative marketing signals generated by every email campaign (opt-outs, spam complaints, non-responders, etc.). I thought I would build on that [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":55300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[4,33,27,23,28,35],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Opt-Out Benchmarks - OnlyInfluencers - Optizmo<\/title>\n<meta name=\"description\" content=\"Check out this post from the OnlyInfluencers blog by OPTIMZO&#039;s head of marketing, Tom Wozniak, with some email opt-out benchmark data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optizmo.com\/blog\/email-opt-out-benchmarks-onlyinfluencers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Opt-Out Benchmarks - OnlyInfluencers\" \/>\n<meta property=\"og:description\" content=\"Check out this post from the OnlyInfluencers blog by OPTIMZO&#039;s head of marketing, Tom Wozniak, with some email opt-out benchmark data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optizmo.com\/blog\/email-opt-out-benchmarks-onlyinfluencers\/\" \/>\n<meta property=\"og:site_name\" content=\"Optizmo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/emailcompliance\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-08T16:16:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-08T16:16:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optizmo.com\/wp-content\/uploads\/2020\/01\/2019_Opt-Out_Infographic_CoverScreenshot.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1165\" \/>\n\t<meta property=\"og:image:height\" content=\"819\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tom Wozniak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OPTIZMO\" \/>\n<meta name=\"twitter:site\" content=\"@OPTIZMO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Wozniak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.optizmo.com\/blog\/email-opt-out-benchmarks-onlyinfluencers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.optizmo.com\/blog\/email-opt-out-benchmarks-onlyinfluencers\/\"},\"author\":{\"name\":\"Tom Wozniak\",\"@id\":\"https:\/\/www.optizmo.com\/#\/schema\/person\/92bd52d7ba5190f5bfba641d0c6754aa\"},\"headline\":\"Email Opt-Out Benchmarks &#8211; 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