{"id":55597,"date":"2020-04-03T13:51:27","date_gmt":"2020-04-03T13:51:27","guid":{"rendered":"https:\/\/www.optizmo.com\/?p=55597"},"modified":"2023-06-08T21:29:22","modified_gmt":"2023-06-08T21:29:22","slug":"four-keys-to-use-goal-setting-in-your-marketing-program-forbes","status":"publish","type":"post","link":"https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/","title":{"rendered":"Four Keys to Use Goal Setting in Your Marketing Program &#8211; Forbes"},"content":{"rendered":"<h5><em>By Tom Wozniak, Head of Marketing, OPTIZMO Technologies, LLC \u2013 published on <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2020\/04\/03\/four-keys-to-use-goal-setting-in-your-marketing-program\/#301557e15b02\" target=\"_blank\" rel=\"noopener noreferrer\">Forbes.com<\/a>\u00a0on 3\/18\/20.<\/em><\/h5>\n<p>If you read any business, motivational, or self-improvement articles or books, you\u2019re likely familiar with the concept of goal setting. While similar to making your <a href=\"https:\/\/www.optizmo.com\/blog\/a-marketers-new-years-resolutions-for-2020-forbes\/\" target=\"_self\" rel=\"noopener noreferrer\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2020\/01\/02\/a-marketers-new-years-resolutions-for-2020\/#1b5279847bef\" aria-label=\"New Year\u2019s resolutions\">New Year\u2019s resolutions<\/a>, effective goal setting should be more than an annual exercise.<\/p>\n<p>Here are a few best practices for getting the most out of your marketing goals in 2020 and beyond.<\/p>\n<p><strong>Make It Specific And Measurable<\/strong><\/p>\n<p>One of the most important aspects of achieving a goal is initially defining it. A common one for many people is \u201cto get in better shape.\u201d Sounds great on the surface. But let\u2019s apply that to marketing and rephrase it to \u201cgetting your marketing program in better shape.\u201d<\/p>\n<p>What exactly does this even mean? How would you know if you achieved the goal? Certainly, you can subjectively decide that you have made some changes that you think are good, and therefore, your marketing program is in better shape. But this vagueness limits what you can achieve through goal setting.<\/p>\n<p>Instead, make sure your goal is both specific and measurable. Something like \u201cimprove our email marketing campaign conversion rate by 20%\u201d provides something specific to focus on, along with a well-defined target to measure against. You can easily look at your campaign performance to determine your progress in meeting the desired outcome. Setting goals like this gives you a much more objective way to measure your eventual success.<\/p>\n<p><strong>Go Big Or Stay Home<\/strong><\/p>\n<p>There seems to be a fair amount of debate over how lofty your goals should be. Some experts suggest setting smaller, achievable goals to build momentum, while others say you should set difficult ones that stretch your abilities and are much harder to achieve.<\/p>\n<p>Read the rest of the article at <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2020\/04\/03\/four-keys-to-use-goal-setting-in-your-marketing-program\/#301557e15b02\">Forbes.com<\/a>.<\/p><span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>By Tom Wozniak, Head of Marketing, OPTIZMO Technologies, LLC \u2013 published on Forbes.com\u00a0on 3\/18\/20. If you read any business, motivational, or self-improvement articles or books, you\u2019re likely familiar with the concept of goal setting. While similar to making your New Year\u2019s resolutions, effective goal setting should be more than an annual exercise. Here are a [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":54815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[4,28,2599,30],"tags":[43,74,2657],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Four Keys to Use Goal Setting in Your Marketing Program - Forbes<\/title>\n<meta name=\"description\" content=\"Effective goal setting can be a game changer in your marketing program. This article provides four keys to setting goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Four Keys to Use Goal Setting in Your Marketing Program - Forbes\" \/>\n<meta property=\"og:description\" content=\"Effective goal setting can be a game changer in your marketing program. This article provides four keys to setting goals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/\" \/>\n<meta property=\"og:site_name\" content=\"Optizmo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/emailcompliance\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-03T13:51:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-08T21:29:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optizmo.com\/wp-content\/uploads\/2019\/09\/nick-fewings-647669-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4032\" \/>\n\t<meta property=\"og:image:height\" content=\"2688\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Wozniak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OPTIZMO\" \/>\n<meta name=\"twitter:site\" content=\"@OPTIZMO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Wozniak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/\"},\"author\":{\"name\":\"Tom Wozniak\",\"@id\":\"https:\/\/www.optizmo.com\/#\/schema\/person\/92bd52d7ba5190f5bfba641d0c6754aa\"},\"headline\":\"Four Keys to Use Goal Setting in Your Marketing Program &#8211; Forbes\",\"datePublished\":\"2020-04-03T13:51:27+00:00\",\"dateModified\":\"2023-06-08T21:29:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/\"},\"wordCount\":314,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.optizmo.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.optizmo.com\/wp-content\/uploads\/2019\/09\/nick-fewings-647669-unsplash.jpg\",\"keywords\":[\"Digital Marketing\",\"Marketing\",\"marketing strategy\"],\"articleSection\":[\"Articles\",\"Email Marketing\",\"Marketing\",\"Performance Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/\",\"url\":\"https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/\",\"name\":\"Four Keys to Use Goal Setting in Your Marketing Program - Forbes\",\"isPartOf\":{\"@id\":\"https:\/\/www.optizmo.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.optizmo.com\/wp-content\/uploads\/2019\/09\/nick-fewings-647669-unsplash.jpg\",\"datePublished\":\"2020-04-03T13:51:27+00:00\",\"dateModified\":\"2023-06-08T21:29:22+00:00\",\"description\":\"Effective goal setting can be a game changer in your marketing program. This article provides four keys to setting goals.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/#primaryimage\",\"url\":\"https:\/\/www.optizmo.com\/wp-content\/uploads\/2019\/09\/nick-fewings-647669-unsplash.jpg\",\"contentUrl\":\"https:\/\/www.optizmo.com\/wp-content\/uploads\/2019\/09\/nick-fewings-647669-unsplash.jpg\",\"width\":4032,\"height\":2688,\"caption\":\"goal setting\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.optizmo.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Four Keys to Use Goal Setting in Your Marketing Program &#8211; Forbes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.optizmo.com\/#website\",\"url\":\"https:\/\/www.optizmo.com\/\",\"name\":\"OPTIZMO\",\"description\":\"Suppression List Management for Opt-Out Email Compliance\",\"publisher\":{\"@id\":\"https:\/\/www.optizmo.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.optizmo.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.optizmo.com\/#organization\",\"name\":\"OPTIZMO Technologies\",\"url\":\"https:\/\/www.optizmo.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.optizmo.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.optizmo.com\/wp-content\/uploads\/2019\/01\/logo_Blackwithblueswoosh-transparent.png\",\"contentUrl\":\"https:\/\/www.optizmo.com\/wp-content\/uploads\/2019\/01\/logo_Blackwithblueswoosh-transparent.png\",\"width\":918,\"height\":302,\"caption\":\"OPTIZMO Technologies\"},\"image\":{\"@id\":\"https:\/\/www.optizmo.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/emailcompliance\/\",\"https:\/\/x.com\/OPTIZMO\",\"https:\/\/www.linkedin.com\/company\/optizmo-technologies-llc\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.optizmo.com\/#\/schema\/person\/92bd52d7ba5190f5bfba641d0c6754aa\",\"name\":\"Tom Wozniak\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.optizmo.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e7c21dd0f7bbd9c56b6749b319449b25?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e7c21dd0f7bbd9c56b6749b319449b25?s=96&d=mm&r=g\",\"caption\":\"Tom Wozniak\"},\"url\":\"https:\/\/www.optizmo.com\/blog\/author\/tom\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Four Keys to Use Goal Setting in Your Marketing Program - Forbes","description":"Effective goal setting can be a game changer in your marketing program. This article provides four keys to setting goals.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/","og_locale":"en_US","og_type":"article","og_title":"Four Keys to Use Goal Setting in Your Marketing Program - Forbes","og_description":"Effective goal setting can be a game changer in your marketing program. This article provides four keys to setting goals.","og_url":"https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/","og_site_name":"Optizmo","article_publisher":"https:\/\/www.facebook.com\/emailcompliance\/","article_published_time":"2020-04-03T13:51:27+00:00","article_modified_time":"2023-06-08T21:29:22+00:00","og_image":[{"width":4032,"height":2688,"url":"https:\/\/www.optizmo.com\/wp-content\/uploads\/2019\/09\/nick-fewings-647669-unsplash.jpg","type":"image\/jpeg"}],"author":"Tom Wozniak","twitter_card":"summary_large_image","twitter_creator":"@OPTIZMO","twitter_site":"@OPTIZMO","twitter_misc":{"Written by":"Tom Wozniak","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/#article","isPartOf":{"@id":"https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/"},"author":{"name":"Tom Wozniak","@id":"https:\/\/www.optizmo.com\/#\/schema\/person\/92bd52d7ba5190f5bfba641d0c6754aa"},"headline":"Four Keys to Use Goal Setting in Your Marketing Program &#8211; Forbes","datePublished":"2020-04-03T13:51:27+00:00","dateModified":"2023-06-08T21:29:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/"},"wordCount":314,"commentCount":0,"publisher":{"@id":"https:\/\/www.optizmo.com\/#organization"},"image":{"@id":"https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.optizmo.com\/wp-content\/uploads\/2019\/09\/nick-fewings-647669-unsplash.jpg","keywords":["Digital Marketing","Marketing","marketing strategy"],"articleSection":["Articles","Email Marketing","Marketing","Performance Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/","url":"https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/","name":"Four Keys to Use Goal Setting in Your Marketing Program - Forbes","isPartOf":{"@id":"https:\/\/www.optizmo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/#primaryimage"},"image":{"@id":"https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.optizmo.com\/wp-content\/uploads\/2019\/09\/nick-fewings-647669-unsplash.jpg","datePublished":"2020-04-03T13:51:27+00:00","dateModified":"2023-06-08T21:29:22+00:00","description":"Effective goal setting can be a game changer in your marketing program. This article provides four keys to setting goals.","breadcrumb":{"@id":"https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/#primaryimage","url":"https:\/\/www.optizmo.com\/wp-content\/uploads\/2019\/09\/nick-fewings-647669-unsplash.jpg","contentUrl":"https:\/\/www.optizmo.com\/wp-content\/uploads\/2019\/09\/nick-fewings-647669-unsplash.jpg","width":4032,"height":2688,"caption":"goal setting"},{"@type":"BreadcrumbList","@id":"https:\/\/www.optizmo.com\/blog\/four-keys-to-use-goal-setting-in-your-marketing-program-forbes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.optizmo.com\/"},{"@type":"ListItem","position":2,"name":"Four Keys to Use Goal Setting in Your Marketing Program &#8211; Forbes"}]},{"@type":"WebSite","@id":"https:\/\/www.optizmo.com\/#website","url":"https:\/\/www.optizmo.com\/","name":"OPTIZMO","description":"Suppression List Management for Opt-Out Email Compliance","publisher":{"@id":"https:\/\/www.optizmo.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.optizmo.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.optizmo.com\/#organization","name":"OPTIZMO Technologies","url":"https:\/\/www.optizmo.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.optizmo.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.optizmo.com\/wp-content\/uploads\/2019\/01\/logo_Blackwithblueswoosh-transparent.png","contentUrl":"https:\/\/www.optizmo.com\/wp-content\/uploads\/2019\/01\/logo_Blackwithblueswoosh-transparent.png","width":918,"height":302,"caption":"OPTIZMO Technologies"},"image":{"@id":"https:\/\/www.optizmo.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/emailcompliance\/","https:\/\/x.com\/OPTIZMO","https:\/\/www.linkedin.com\/company\/optizmo-technologies-llc\/"]},{"@type":"Person","@id":"https:\/\/www.optizmo.com\/#\/schema\/person\/92bd52d7ba5190f5bfba641d0c6754aa","name":"Tom Wozniak","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.optizmo.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e7c21dd0f7bbd9c56b6749b319449b25?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e7c21dd0f7bbd9c56b6749b319449b25?s=96&d=mm&r=g","caption":"Tom Wozniak"},"url":"https:\/\/www.optizmo.com\/blog\/author\/tom\/"}]}},"_links":{"self":[{"href":"https:\/\/www.optizmo.com\/wp-json\/wp\/v2\/posts\/55597"}],"collection":[{"href":"https:\/\/www.optizmo.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.optizmo.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.optizmo.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.optizmo.com\/wp-json\/wp\/v2\/comments?post=55597"}],"version-history":[{"count":7,"href":"https:\/\/www.optizmo.com\/wp-json\/wp\/v2\/posts\/55597\/revisions"}],"predecessor-version":[{"id":58006,"href":"https:\/\/www.optizmo.com\/wp-json\/wp\/v2\/posts\/55597\/revisions\/58006"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.optizmo.com\/wp-json\/wp\/v2\/media\/54815"}],"wp:attachment":[{"href":"https:\/\/www.optizmo.com\/wp-json\/wp\/v2\/media?parent=55597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.optizmo.com\/wp-json\/wp\/v2\/categories?post=55597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.optizmo.com\/wp-json\/wp\/v2\/tags?post=55597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}