{"id":54951,"date":"2019-10-09T16:08:30","date_gmt":"2019-10-09T16:08:30","guid":{"rendered":"https:\/\/www.optizmo.com\/?p=54951"},"modified":"2019-10-23T16:09:04","modified_gmt":"2019-10-23T16:09:04","slug":"3-tips-for-writing-great-email-copy-affiliate-summit-blog","status":"publish","type":"post","link":"https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/","title":{"rendered":"3 Tips for Writing Great Email Copy &#8211; Affiliate Summit Blog"},"content":{"rendered":"<p>3 Tips for Writing Great Email Copy &#8211; Affiliate Summit Blog<\/p>\n<p>Published on 10\/9\/19 on the <a href=\"https:\/\/www.affiliatesummit.com\/blog\/3-tips-for-writing-great-email-copy\">Affiliate Summit Blog<\/a>.<\/p>\n<p>Writing effective <a href=\"https:\/\/www.optizmo.com\/blog\/5-keys-to-a-successful-email-campaign-business2community\/\">email<\/a> copy can be a challenging process for any marketer. With that in mind, here are three tips for writing effective email content to optimize your next campaign.<\/p>\n<p><span class=\"ck-headline\"><strong>ITS&#8217;S NOT ABOUT YOU<\/strong><\/span><br \/>Planning an email campaign starts by thinking about what you want to achieve; the new product you\u2019re excited to promote; how the email will impact sales, etc. But, once you get to writing email content, it\u2019s time to stop focusing on you\/your company\/ your product and think about your audience.<br \/><br \/>What do they care about? It\u2019s not the cool features of your new product, it\u2019s the benefits it will deliver to your customer. Think about what\u2019s in it for them. Make sure the final content is focused on what matters to your audience and you\u2019ll go a long way toward engaging with them in your email campaign.<br \/><br \/><span class=\"ck-headline\"><strong>THE LONG AND SHORT OF IT<\/strong><\/span><br \/>As a general rule of thumb, email marketers try to grab their audience\u2019s attention and quickly get to the point. Since recipient attention is limited, short and sweet is often the best approach to writing email copy. If the average recipient will only read the first few sentences of your email, then you want to get to the point in a hurry for them to convert.<br \/><br \/>However, many successful email campaigns go in the opposite direction. Instead of keeping the email short and to the point, they write LONG emails that scroll for page after page and 90% of the content is well \u2018below the fold\u2019. These types of emails deliver a slow build toward the conclusion and often include repetitive sections of content, numerous testimonials, and other aspects that move a prospect through their entire customer journey in one email.<br \/><br \/>The best advice is to really get to know your audience and how they will respond to shorter or longer messaging. Testing is a great way to dial in the right copy length for your audience.<\/p>\n<p>Read the rest on the <a href=\"https:\/\/www.affiliatesummit.com\/blog\/3-tips-for-writing-great-email-copy\">Affiliate Marketing Blog<\/a>.<\/p><span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>3 Tips for Writing Great Email Copy &#8211; Affiliate Summit Blog Published on 10\/9\/19 on the Affiliate Summit Blog. Writing effective email copy can be a challenging process for any marketer. With that in mind, here are three tips for writing effective email content to optimize your next campaign. ITS&#8217;S NOT ABOUT YOUPlanning an email [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":54774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[36,4,27,28],"tags":[46,38],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Tips for Writing Great Email Copy - Affiliate Summit Blog - Optizmo<\/title>\n<meta name=\"description\" content=\"Writing effective email copy can be a challenging process. Here are three tips for writing effective email content to optimize your next campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Tips for Writing Great Email Copy - Affiliate Summit Blog\" \/>\n<meta property=\"og:description\" content=\"Writing effective email copy can be a challenging process. Here are three tips for writing effective email content to optimize your next campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/\" \/>\n<meta property=\"og:site_name\" content=\"Optizmo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/emailcompliance\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-09T16:08:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-23T16:09:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optizmo.com\/wp-content\/uploads\/2019\/09\/campaign-creators-VV0En9viu2M-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3620\" \/>\n\t<meta property=\"og:image:height\" content=\"2501\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Wozniak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OPTIZMO\" \/>\n<meta name=\"twitter:site\" content=\"@OPTIZMO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Wozniak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/\"},\"author\":{\"name\":\"Tom Wozniak\",\"@id\":\"https:\/\/www.optizmo.com\/#\/schema\/person\/92bd52d7ba5190f5bfba641d0c6754aa\"},\"headline\":\"3 Tips for Writing Great Email Copy &#8211; Affiliate Summit Blog\",\"datePublished\":\"2019-10-09T16:08:30+00:00\",\"dateModified\":\"2019-10-23T16:09:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/\"},\"wordCount\":366,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.optizmo.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.optizmo.com\/wp-content\/uploads\/2019\/09\/campaign-creators-VV0En9viu2M-unsplash.jpg\",\"keywords\":[\"Affiliate Marketing\",\"Email Marketing\"],\"articleSection\":[\"Affiliate Marketing\",\"Articles\",\"Email Campaign Management\",\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/\",\"url\":\"https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/\",\"name\":\"3 Tips for Writing Great Email Copy - Affiliate Summit Blog - Optizmo\",\"isPartOf\":{\"@id\":\"https:\/\/www.optizmo.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.optizmo.com\/wp-content\/uploads\/2019\/09\/campaign-creators-VV0En9viu2M-unsplash.jpg\",\"datePublished\":\"2019-10-09T16:08:30+00:00\",\"dateModified\":\"2019-10-23T16:09:04+00:00\",\"description\":\"Writing effective email copy can be a challenging process. Here are three tips for writing effective email content to optimize your next campaign.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/#primaryimage\",\"url\":\"https:\/\/www.optizmo.com\/wp-content\/uploads\/2019\/09\/campaign-creators-VV0En9viu2M-unsplash.jpg\",\"contentUrl\":\"https:\/\/www.optizmo.com\/wp-content\/uploads\/2019\/09\/campaign-creators-VV0En9viu2M-unsplash.jpg\",\"width\":3620,\"height\":2501,\"caption\":\"email compliance\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.optizmo.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Tips for Writing Great Email Copy &#8211; Affiliate Summit Blog\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.optizmo.com\/#website\",\"url\":\"https:\/\/www.optizmo.com\/\",\"name\":\"OPTIZMO\",\"description\":\"Suppression List Management for Opt-Out Email Compliance\",\"publisher\":{\"@id\":\"https:\/\/www.optizmo.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.optizmo.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.optizmo.com\/#organization\",\"name\":\"OPTIZMO Technologies\",\"url\":\"https:\/\/www.optizmo.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.optizmo.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.optizmo.com\/wp-content\/uploads\/2019\/01\/logo_Blackwithblueswoosh-transparent.png\",\"contentUrl\":\"https:\/\/www.optizmo.com\/wp-content\/uploads\/2019\/01\/logo_Blackwithblueswoosh-transparent.png\",\"width\":918,\"height\":302,\"caption\":\"OPTIZMO Technologies\"},\"image\":{\"@id\":\"https:\/\/www.optizmo.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/emailcompliance\/\",\"https:\/\/x.com\/OPTIZMO\",\"https:\/\/www.linkedin.com\/company\/optizmo-technologies-llc\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.optizmo.com\/#\/schema\/person\/92bd52d7ba5190f5bfba641d0c6754aa\",\"name\":\"Tom Wozniak\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.optizmo.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e7c21dd0f7bbd9c56b6749b319449b25?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e7c21dd0f7bbd9c56b6749b319449b25?s=96&d=mm&r=g\",\"caption\":\"Tom Wozniak\"},\"url\":\"https:\/\/www.optizmo.com\/blog\/author\/tom\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"3 Tips for Writing Great Email Copy - Affiliate Summit Blog - Optizmo","description":"Writing effective email copy can be a challenging process. Here are three tips for writing effective email content to optimize your next campaign.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/","og_locale":"en_US","og_type":"article","og_title":"3 Tips for Writing Great Email Copy - Affiliate Summit Blog","og_description":"Writing effective email copy can be a challenging process. Here are three tips for writing effective email content to optimize your next campaign.","og_url":"https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/","og_site_name":"Optizmo","article_publisher":"https:\/\/www.facebook.com\/emailcompliance\/","article_published_time":"2019-10-09T16:08:30+00:00","article_modified_time":"2019-10-23T16:09:04+00:00","og_image":[{"width":3620,"height":2501,"url":"https:\/\/www.optizmo.com\/wp-content\/uploads\/2019\/09\/campaign-creators-VV0En9viu2M-unsplash.jpg","type":"image\/jpeg"}],"author":"Tom Wozniak","twitter_card":"summary_large_image","twitter_creator":"@OPTIZMO","twitter_site":"@OPTIZMO","twitter_misc":{"Written by":"Tom Wozniak","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/#article","isPartOf":{"@id":"https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/"},"author":{"name":"Tom Wozniak","@id":"https:\/\/www.optizmo.com\/#\/schema\/person\/92bd52d7ba5190f5bfba641d0c6754aa"},"headline":"3 Tips for Writing Great Email Copy &#8211; Affiliate Summit Blog","datePublished":"2019-10-09T16:08:30+00:00","dateModified":"2019-10-23T16:09:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/"},"wordCount":366,"commentCount":0,"publisher":{"@id":"https:\/\/www.optizmo.com\/#organization"},"image":{"@id":"https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/#primaryimage"},"thumbnailUrl":"https:\/\/www.optizmo.com\/wp-content\/uploads\/2019\/09\/campaign-creators-VV0En9viu2M-unsplash.jpg","keywords":["Affiliate Marketing","Email Marketing"],"articleSection":["Affiliate Marketing","Articles","Email Campaign Management","Email Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/","url":"https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/","name":"3 Tips for Writing Great Email Copy - Affiliate Summit Blog - Optizmo","isPartOf":{"@id":"https:\/\/www.optizmo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/#primaryimage"},"image":{"@id":"https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/#primaryimage"},"thumbnailUrl":"https:\/\/www.optizmo.com\/wp-content\/uploads\/2019\/09\/campaign-creators-VV0En9viu2M-unsplash.jpg","datePublished":"2019-10-09T16:08:30+00:00","dateModified":"2019-10-23T16:09:04+00:00","description":"Writing effective email copy can be a challenging process. Here are three tips for writing effective email content to optimize your next campaign.","breadcrumb":{"@id":"https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/#primaryimage","url":"https:\/\/www.optizmo.com\/wp-content\/uploads\/2019\/09\/campaign-creators-VV0En9viu2M-unsplash.jpg","contentUrl":"https:\/\/www.optizmo.com\/wp-content\/uploads\/2019\/09\/campaign-creators-VV0En9viu2M-unsplash.jpg","width":3620,"height":2501,"caption":"email compliance"},{"@type":"BreadcrumbList","@id":"https:\/\/www.optizmo.com\/blog\/3-tips-for-writing-great-email-copy-affiliate-summit-blog\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.optizmo.com\/"},{"@type":"ListItem","position":2,"name":"3 Tips for Writing Great Email Copy &#8211; Affiliate Summit Blog"}]},{"@type":"WebSite","@id":"https:\/\/www.optizmo.com\/#website","url":"https:\/\/www.optizmo.com\/","name":"OPTIZMO","description":"Suppression List Management for Opt-Out Email Compliance","publisher":{"@id":"https:\/\/www.optizmo.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.optizmo.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.optizmo.com\/#organization","name":"OPTIZMO Technologies","url":"https:\/\/www.optizmo.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.optizmo.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.optizmo.com\/wp-content\/uploads\/2019\/01\/logo_Blackwithblueswoosh-transparent.png","contentUrl":"https:\/\/www.optizmo.com\/wp-content\/uploads\/2019\/01\/logo_Blackwithblueswoosh-transparent.png","width":918,"height":302,"caption":"OPTIZMO Technologies"},"image":{"@id":"https:\/\/www.optizmo.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/emailcompliance\/","https:\/\/x.com\/OPTIZMO","https:\/\/www.linkedin.com\/company\/optizmo-technologies-llc\/"]},{"@type":"Person","@id":"https:\/\/www.optizmo.com\/#\/schema\/person\/92bd52d7ba5190f5bfba641d0c6754aa","name":"Tom Wozniak","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.optizmo.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e7c21dd0f7bbd9c56b6749b319449b25?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e7c21dd0f7bbd9c56b6749b319449b25?s=96&d=mm&r=g","caption":"Tom Wozniak"},"url":"https:\/\/www.optizmo.com\/blog\/author\/tom\/"}]}},"_links":{"self":[{"href":"https:\/\/www.optizmo.com\/wp-json\/wp\/v2\/posts\/54951"}],"collection":[{"href":"https:\/\/www.optizmo.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.optizmo.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.optizmo.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.optizmo.com\/wp-json\/wp\/v2\/comments?post=54951"}],"version-history":[{"count":2,"href":"https:\/\/www.optizmo.com\/wp-json\/wp\/v2\/posts\/54951\/revisions"}],"predecessor-version":[{"id":54953,"href":"https:\/\/www.optizmo.com\/wp-json\/wp\/v2\/posts\/54951\/revisions\/54953"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.optizmo.com\/wp-json\/wp\/v2\/media\/54774"}],"wp:attachment":[{"href":"https:\/\/www.optizmo.com\/wp-json\/wp\/v2\/media?parent=54951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.optizmo.com\/wp-json\/wp\/v2\/categories?post=54951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.optizmo.com\/wp-json\/wp\/v2\/tags?post=54951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}