{"id":54661,"date":"2019-09-03T17:25:36","date_gmt":"2019-09-03T17:25:36","guid":{"rendered":"https:\/\/www.optizmo.com\/?p=54661"},"modified":"2020-06-15T17:42:54","modified_gmt":"2020-06-15T17:42:54","slug":"5-stats-that-will-make-you-wonder-why-you-arent-using-sms-marketing-business-2-community","status":"publish","type":"post","link":"https:\/\/www.optizmo.com\/blog\/5-stats-that-will-make-you-wonder-why-you-arent-using-sms-marketing-business-2-community\/","title":{"rendered":"5 Stats That Will Make You Wonder Why You Aren\u2019t Using SMS Marketing &#8211; Business 2 Community"},"content":{"rendered":"<h2>5 Stats That Will Make You Wonder Why You Aren\u2019t Using SMS Marketing &#8211; Business 2 Community<\/h2>\n<p><em>Published on 8\/30\/19 on <a href=\"https:\/\/www.business2community.com\/digital-marketing\/5-stats-that-will-make-you-wonder-why-you-arent-using-sms-marketing-02235135\" target=\"_blank\" rel=\"noopener noreferrer\">Business 2 Community<\/a><\/em><\/p>\n<p>Digital marketing is constantly evolving, with new communication channels and platforms emerging on a constant basis. Marketers are always on the lookout for a new channel to add to their marketing programs and most of their attention is on those exciting opportunities (Augmented Reality! Personalized OTT Digital Video! etc.). However, what if there was an older channel that isn\u2019t universally used by every advertiser? What if this platform also happened to regularly deliver spectacular performance metrics? You might want to give it some consideration, wouldn\u2019t you?<\/p>\n<p>Here are 5 stats that should catch your attention and suggest that it might be time for you to look at old-school <a href=\"https:\/\/www.optizmo.com\/sms-compliance\/\">SMS\/text message marketing<\/a> and how it might fit into your overall marketing strategy.<\/p>\n<div class=\"hooly_container\">\n<div>\n<div id=\"aniBox\">\n<div id=\"aniplayer_aniviewJS\">\n<div id=\"aniplayer_aniviewJSgui\">\n<div id=\"av-container\" class=\" desktop hide-controls\">\n<div id=\"av-inner\">\n<div id=\"slot\">\n<div id=\"videoslot\" class=\"loaded\"><b style=\"font-size: inherit;\">5 billion people actively send and receive text messages (<\/b><a class=\"external\" style=\"font-size: inherit;\" href=\"https:\/\/www.textrequest.com\/blog\/texting-statistics-answer-questions\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Text Request<\/b><\/a><b style=\"font-size: inherit;\">)<\/b><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>How many other \u2018new\u2019 marketing channels come with a built-in audience that encompasses the majority of people on the planet? Text message marketing is almost as ubiquitous as the cell phones that billions of consumers carry with them at all times. Despite its status as an old school form or communication (since the\u00a0<a class=\"external\" href=\"https:\/\/mashable.com\/2012\/09\/21\/text-messaging-history\/\" target=\"_blank\" rel=\"noopener noreferrer\">first text message<\/a>\u00a0was sent all the way back in 1992), SMS is more popular today than ever. Like other types of mobile marketing, the ability to tap into this vast potential audience makes SMS marketing valuable to a wide range of advertisers.<\/p>\n<p><b>SMS Open Rates can reach 98% (<\/b><a class=\"external\" href=\"https:\/\/www.slicktext.com\/blog\/2018\/11\/44-mind-blowing-sms-marketing-and-texting-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>SlickText<\/b><\/a><b>)<\/b><\/p>\n<p>It\u2019s great to have a huge potential audience, but every marketer knows that the key is to get them to actually notice and acknowledge your marketing message. Because of the incredibly immediate nature of text message communication, SMS open rates can reach as high as 98%. That\u2019s the kind of open rate that any email marketer would dream about. It\u2019s not surprising when you think about your own user behavior with your mobile phone. When a text message comes in, you are very likely to open it to check out the message, even if it isn\u2019t from your partner or best friend. There aren\u2019t many marketers that wouldn\u2019t want to know that nearly 100% of their audience will see their message.<\/p>\n<p>Read more at <a href=\"https:\/\/www.business2community.com\/digital-marketing\/5-stats-that-will-make-you-wonder-why-you-arent-using-sms-marketing-02235135\" target=\"_blank\" rel=\"noopener noreferrer\">Business 2 Community<\/a>.<\/p>\n<p>\u00a0<\/p><span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>5 Stats That Will Make You Wonder Why You Aren\u2019t Using SMS Marketing &#8211; Business 2 Community Published on 8\/30\/19 on Business 2 Community Digital marketing is constantly evolving, with new communication channels and platforms emerging on a constant basis. Marketers are always on the lookout for a new channel to add to their marketing [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":54214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[4,34,32],"tags":[65,50,64],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Stats to make you wonder why you aren&#039;t using SMS Marketing<\/title>\n<meta name=\"description\" content=\"5 Stats That Will Make You Wonder Why You Aren\u2019t Using SMS Marketing - an article by Tom Wozniak on Business 2 Community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optizmo.com\/blog\/5-stats-that-will-make-you-wonder-why-you-arent-using-sms-marketing-business-2-community\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Stats That Will Make You Wonder Why You Aren\u2019t Using SMS Marketing - Business 2 Community\" \/>\n<meta property=\"og:description\" content=\"5 Stats That Will Make You Wonder Why You Aren\u2019t Using SMS Marketing - an article by Tom Wozniak on Business 2 Community.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optizmo.com\/blog\/5-stats-that-will-make-you-wonder-why-you-arent-using-sms-marketing-business-2-community\/\" \/>\n<meta property=\"og:site_name\" content=\"Optizmo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/emailcompliance\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-03T17:25:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-15T17:42:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optizmo.com\/wp-content\/uploads\/2019\/04\/yura-fresh-760057-unsplash-copy.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Wozniak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OPTIZMO\" \/>\n<meta name=\"twitter:site\" content=\"@OPTIZMO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Wozniak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.optizmo.com\/blog\/5-stats-that-will-make-you-wonder-why-you-arent-using-sms-marketing-business-2-community\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.optizmo.com\/blog\/5-stats-that-will-make-you-wonder-why-you-arent-using-sms-marketing-business-2-community\/\"},\"author\":{\"name\":\"Tom Wozniak\",\"@id\":\"https:\/\/www.optizmo.com\/#\/schema\/person\/92bd52d7ba5190f5bfba641d0c6754aa\"},\"headline\":\"5 Stats That Will Make You Wonder Why You Aren\u2019t Using SMS Marketing &#8211; 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