[et_pb_section fb_built=”1″ module_id=”home-hero-bg” module_class=”greyOverlay page-header” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_margin=”||0px|” custom_padding=”||0px|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”H1 + H2″ _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” module_id_2=”optizmo-sidebar” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”2_3″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner admin_label=”Row” _builder_version=”4.16″ custom_padding=”0px|||” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_toggle title=”What is a suppression list?” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”What is a suppression list?” module_class=”optizmo-toggle” _builder_version=”4.23.1″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” hover_enabled=”0″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
A Suppression List is a file of suppressed email addresses used by email senders to comply with the CAN-SPAM Act and other global email regulations. CAN-SPAM requires that senders of commercial emails provide a functioning Opt-Out mechanism, by which email recipients can unsubscribe their email address from future email messages. The \u201cOpt-Out\u201d email addresses are placed into a \u201cSuppression List\u201d which is used to \u201csuppress\u201d (stop) future email messages from being sent to those email addresses.<\/p>\n
For a more comprehensive look at suppression lists, read our full blog article; <\/span>What is a Suppression List?<\/span><\/a><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”What is CAN-SPAM?” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”What is CAN-SPAM?” module_class=”optizmo-toggle” _builder_version=”4.16″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n The <\/span>CAN-SPAM Act of 2003<\/span><\/a> establishes standards for the sending of commercial email and requires the Federal Trade Commission (FTC) to enforce its provisions. The acronym CAN-SPAM derives from the bill\u2019s full name: Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003. One key provision is that it requires that your email give recipients an opt-out method. To learn more about CAN-SPAM, visit our <\/span>Email Compliance page.<\/span><\/a><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Why should I worry about suppression list abuse?” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Why should I worry about suppression list abuse?” module_class=”optizmo-toggle” _builder_version=”4.23.1″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” hover_enabled=”0″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n A Suppression List (file) contains valid email addresses. Suppression List abuse occurs when a 3rd party takes a Suppression List and emails messages to the email addresses in the list. The original sender of the email messages who provided the Opt-Out mechanism may be held liable for Suppression List abuse. Top reasons to protect your Suppression Lists are to:<\/p>\n You can learn more about email marketing regulations on our Email Compliance<\/a> page.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Who would want to steal suppression lists?” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Who would want to steal suppression lists?” module_class=”optizmo-toggle” _builder_version=”4.23.1″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” hover_enabled=”0″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n There are many unsavory \u201cEmailers\u201d out there that would love to get their hands on your Suppression Files, primarily because those files are validated addresses, with guaranteed deliverability (to a real person).<\/p>\n What better guarantee of reaching an email recipient than one who has specifically requested NOT to receive email to a specific address? Not to mention the tangible \u201cblack market\u201d value of a suppressed email address which ranges from $25\u2013$35 per address.<\/strong> Multiply that dollar figure by the enormous amounts of commercial emails sent daily… Let\u2019s just say that\u2019s A LOT of people (internally and externally) that could want to steal Suppression Files.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”What do you mean by seamless integration?” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”What do you mean by seamless integration?” module_class=”optizmo-toggle” _builder_version=”4.16″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n \nMost Advertisers (our clients) use 3rd party Mailers (ESP\u2019s \/ Affiliate Networks) to send out commercial emails on their behalf. OPTIZMO provides an API (Application Programming Interface) to the 3rd party Mailer that integrates within the system for seamless updates to the Suppression Files in your OPTIZMO Account.<\/p>\n Not sure how this works? Contact an Account Manager today.<\/a><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Why not do it \u201cin-house\u201d?” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Why not do it \u201cin-house\u201d?” module_class=”optizmo-toggle” _builder_version=”4.16″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n \nTwo main reasons: cost<\/strong> and security<\/strong>. Most in-house solutions are glorified FTP servers that house Suppression Files and require manual updates to the lists. They are very unsecure, not to mention labor-intensive with regard to maintenance and regular updates. By the time you add up the infrastructure costs, personnel costs, time constraints, and liability risks, you will find that OPTIZMO is a viable alternative to in-house solutions and a \u201cno brainer\u201d. Simply put, we save you time, money, and resources.<\/strong><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”How long does it take to get my account set up?” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”How long does it take to get my account set up?” module_class=”optizmo-toggle” _builder_version=”4.16″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n \nSet up time depends on the complexity of the install, but in most cases, we can have your OPTIZMO Account set up and ready to go in 48 hours.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Does OPTIZMO charge ancillary fees for cleansing \/ scrubbing features?” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Does OPTIZMO charge ancillary fees for cleansing \/ scrubbing features?” module_class=”optizmo-toggle” _builder_version=”4.16″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n \nNO! We believe that including cleansing \/ scrubbing as an automated feature within the system makes for a better customer experience and a more simplified invoice.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Can OPTIZMO help distribute approved email creative?” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Can OPTIZMO help distribute approved email creative?” module_class=”optizmo-toggle” _builder_version=”4.16″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n YES! OPTIZMO allows Advertisers and Affiliate Networks the ability to upload email campaign creative into the OPTIZMO system, prior to sending it out for internal compliance checks, to auto-embed unique Opt-Out links, as well as the ability to receive the post-send creative back from the recipient to identify any changes made by mailers and sub-mailers. \u00a0For more information, check out our Creative Distribution page<\/a>.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Does OPTIZMO provide other tools to help track Mailer compliance?” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Does OPTIZMO provide other tools to help track Mailer compliance?” module_class=”optizmo-toggle” _builder_version=”4.23.1″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” hover_enabled=”0″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n YES! Sometimes Mailers send non-compliant emails to their email lists – either not honoring a prior Opt-Out request or possibly using unapproved creative. OPTIZMO requests creative from recipients who submit a complaint and make that creative available for Advertisers to evaluate, improving future compliance and protecting your brand image. Added to our Alert Notifications & Analytics<\/a>, this provides an extra level of compliance monitoring.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Can Mailers have their own OPTIZMO account?” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Can Mailers have their own OPTIZMO account?” module_class=”optizmo-toggle” _builder_version=”4.23.1″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” hover_enabled=”0″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n YES! Mailers often use our system as a value-added service to their existing product\/service offerings. In most cases, it is important for Mailers to provide the opt-out mechanism on behalf of their Advertiser clients. For more information about the tools we provide for Mailers, check out our Mailer Tools page<\/a>.<\/span><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”What is the difference between services like Lashback and OPTIZMO?” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”What is the difference between services like Lashback and OPTIZMO?” module_class=”optizmo-toggle” _builder_version=”4.16″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n Lashback is a great service that provides an alert when something has gone wrong, such as suppression file abuse.\u00a0<\/span>OPTIZMO is more like a bank vault\u2026 that keeps the abuse from happening in the first place.\u00a0<\/span>However, using both services together would be an optimum solution!<\/span><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Do you have a Preference Center solution? ” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Do you have a Preference Center solution? ” module_class=”optizmo-toggle” _builder_version=”4.16″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n Yes! OPTIZMO\u2019s Preference Center feature provides you with a tool that enables email recipients to manage their Opt-In\/Opt-Out status across those email programs at an individual or global level. This feature provides a better user experience for email recipients and may also help reduce your global unsubscribe rate, by empowering recipients to Opt-Out of a particular email program rather than all of them.\u00a0<\/span><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”I am new to email marketing, can OPTIZMO help me build my mailing list?” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”I am new to email marketing, can OPTIZMO help me build my mailing list?” module_class=”optizmo-toggle” _builder_version=”4.23.1″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” hover_enabled=”0″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n NO! OPTIZMO DOES NOT and WILL NOT send email, share lists, or help build a mailing list.\u00a0<\/span>What we will do is help you get started by pointing you in the right direction and providing the contacts\/resources needed for you to build and implement email marketing campaigns in 3 steps<\/strong>:<\/span><\/p>\n 1 – Identify the right lead sources<\/span><\/p>\n 2 – Develop your campaign approach<\/span><\/p>\n 3 – Engage OPTIZMO for email compliance and suppression list management<\/span><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Can I set up automated data transfers?” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Can I set up automated data transfers?” module_class=”optizmo-toggle” _builder_version=”4.16″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n YES! OPTIZMO<\/span>\u00a0<\/b>has a fully integrated data transfer automation feature within the system, allowing you to transfer an infinite number of Suppression List(s) and\/or Customer List(s) on preset days of the week. \u00a0Transfers can be sent to and from OPTIZMO behind the scenes, fully automated, and on-demand. Learn more on our Transfers & Automation page.<\/a><\/span><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Does OPTIZMO provide a merge\/purge tool?” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Does OPTIZMO provide a merge\/purge tool?” module_class=”optizmo-toggle” _builder_version=”4.16″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n