[et_pb_section fb_built=”1″ module_id=”home-hero-bg” module_class=”greyOverlay page-header” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_margin=”||0px|” custom_padding=”||0px|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”H1 + H2″ _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” module_id_2=”optizmo-sidebar” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”2_3″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner admin_label=”Row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_toggle title=”Advertiser” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Advertiser” module_class=”optizmo-toggle” _builder_version=”4.18.0″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n
An Advertiser is any Company and\/or Brand that utilizes email as a marketing medium to solicit transactions from consumers through various promotional and sales offers. While Advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of SPAM have become so prevalent that now it is a major nuisance to users of these services, as well as being a financial burden on internet service providers.<\/p>\n
In regard to OPTIZMO: Advertisers are our clients. Advertisers are simply companies, large and small, that want to utilize the OPTIZMO system to manage their Opt-In and Opt-Out\/Suppression Lists for a robust, compliant email marketing Campaign.<\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”Affiliate \/ Affiliate Network” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Affiliate \/ Affiliate Network” module_class=”optizmo-toggle” _builder_version=”4.23.1″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” hover_enabled=”0″ z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
An Affiliate Network acts as an intermediary between Affiliates and Advertisers. It allows Affiliates to more easily find and participate in Affiliate Programs that are suitable for their website, email list, or other marketing activities (and thus generate income from those programs) and allows Advertisers offering Affiliate Programs to reach a larger audience by promoting their Affiliate Programs to all of the Publishers\/Affiliates participating in the Affiliate Network.<\/p>\n
Revenue:<\/strong> Traditional Affiliate Networks (sometimes called Percentage-of-Sale Networks) enable Advertisers to offer Affiliates a share of any revenue that is generated by the Advertiser from visitors the Affiliate drives to its website. Another payout model is called Cost-per-Action (CPA) which involves an Advertiser paying an Affiliate a predetermined commission every time they drive a user to complete a specific action (filling out a lead form, signing up for a newsletter, purchasing a product, downloading a document, etc.). CPA campaigns are also sometimes defined more specifically as Cost-per-Install (for mobile app downloads) or Cost-per-Lead (for lead generation programs).<\/p>\n Services & Benefits:<\/strong> For Advertisers, Affiliate Network services and benefits may include tracking technology, reporting tools, payment processing, and access to a large database of Affiliates. For Affiliates, services, and benefits can include simplifying the process of registering for one or more Affiliate Programs, reporting tools, and payment aggregation.<\/p>\n Costs:<\/strong> Affiliates are generally able to join Affiliate Networks at no cost, whereas there is generally a fee for Advertisers to participate. Traditional Affiliate Networks might charge an initial set-up fee and\/or a recurring fee on every successful sale, lead, etc. driven by an Affiliate. It is also common for Affiliate Networks to charge Advertisers a percentage of the commissions paid to Affiliates.<\/p>\n In regard to OPTIZMO: Mailers can be Affiliates\/Affiliate Networks, ESPs, and Publishers. Advertisers utilize Mailers to send out email campaigns on their behalf. What makes an Affiliate\/Affiliate Network unique is that they have their own existing lists that they will scrub\/cleanse against an Advertiser\u2019s Suppression List (this could be an unsubscribe or opt-out list or an existing customer list).<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Basic Domain” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Affiliate \/ Affiliate Network” module_class=”optizmo-toggle” _builder_version=”4.23.1″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” hover_enabled=”0″ z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n OPTIZMO provides clients with the ability to add multiple Opt-Out Domains to their account within SUPPRESS. Options include Basic, Premium, and Custom Domains.<\/p>\n Basic Domains are purchased and managed by OPTIZMO, on behalf of the client. They are set up on shared IP Addresses with other clients and do not provide any enhanced security or monitoring. Premium Domains offer additional value for the client in these areas.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Campaign” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Campaign” module_class=”optizmo-toggle” _builder_version=”4.23.1″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” hover_enabled=”0″ z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n A Campaign is an identifier for an Advertiser\u2019s marketing efforts. Campaigns typically refer to specific Advertiser offerings, such as \u201cBuy One Get One Free \u2013 During January\u201d or \u201c1st Month Free Promo\u201d.<\/p>\n In regard to OPTIZMO: An Advertiser creates a Campaign in the OPTIZMO system to manage current, future and past email Campaigns. Each Campaign has an associated Mailer(s) that has access to each individual Campaign for a designated amount of time.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”CAN-SPAM Act of 2003″ closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”CAN-SPAM Act of 2003″ module_class=”optizmo-toggle” _builder_version=”4.23.1″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” hover_enabled=”0″ z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n The CAN-SPAM Act of 2003 is a federal law that sets guidelines for companies or individuals that send commercial or marketing email campaigns, whether on their own behalf or on the behalf of others. The law includes a set of specific rules for email marketers to follow that allow them to send different types of commercial marketing email. In particular, the law creates guidelines for sending unsolicited commercial email, making it legal, so long as marketers comply with the rules. One of the major components of the law is the requirement that all marketing emails include a method for the recipient to Opt-Out or Unsubscribe from future mailings. Advertisers are charged with collecting those Unsubscribe requests and honoring them within 10 business days. For more information on CAN-SPAM and email compliance, visit our updated blog post: The CAN-SPAM Act of 2003 and What it Means for Email Marketers in 2019<\/a>.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Cleansing \/ Scrubbing” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Cleansing \/ Scrubbing” module_class=”optizmo-toggle” _builder_version=”4.23.1″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” hover_enabled=”0″ z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Cleansing or Scrubbing is the process through which you remove duplicates, Opt-Outs, or more simply organize your email lists. If you market your business via email, you must rely on a clean email list to communicate with current and potential customers.<\/p>\n If customers have asked to be removed from your email list but you have not made these requested changes, you could be liable under spam legislation, such as CAN-SPAM<\/a>. If you are sending your marketing messages to invalid or incorrect email addresses, you are wasting your marketing dollars and not making the contacts you need. It is important to understand what Cleaning or Scrubbing email lists involves and what it can do for your business.<\/p>\n If you find that your email list is turning up many errors or you need to update often, consider digging deeper to find out where the problem occurs.<\/p>\n Run a clean email list and you will have clean results.<\/strong> The major benefit of understanding list Cleansing\/Scrubbing is that you can identify and solve larger problems to keep your lists current, clean and effective!<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Complimentary Managed Domain” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Cleansing \/ Scrubbing” module_class=”optizmo-toggle” _builder_version=”4.23.1″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” hover_enabled=”0″ z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n In SUPPRESS, every client is provided with a complimentary Opt-Out Domain, for use with their Opt-Out processing. Advertisers can provide Opt-Out Links based on this Domain to their Mailers for use in their email Campaigns. SUPPRESS is still able to identify Opt-Out Requests generated by each Mailer, even if they are all using the same Default Opt-Out Domain.\u00a0<\/span><\/p>\n SUPPRESS provides robust <\/span>Domain and IP Address management functionality<\/span><\/a>, including the ability to reqest, provision, and manage multiple Managed Domains and IP Addresses.<\/span><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Creative Distribution” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Creative Distribution” module_class=”optizmo-toggle” _builder_version=”4.23.1″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” hover_enabled=”0″ z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n As a part of using 3rd party or affiliate Mailers to email on a company’s behalf, the advertiser\/company likely needs to distribute approved email creative (subject lines, images, text, etc.) to all those 3rd parties. This can be done manually or by using a tool like OPTIZMO’s Creative Distribution Manager<\/a>. OPTIZMO allows Advertisers and Affiliate Networks the ability to upload email campaign creative into the OPTIZMO system, prior to sending it out for internal compliance checks, to auto-embed unique Opt-Out links, as well as the ability to receive the post-send creative back from the recipient to identify any changes made by mailers and sub-mailers. For more information, check out our Creative Distribution page<\/a>.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Creative Feedback” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Creative Feedback” module_class=”optizmo-toggle” _builder_version=”4.23.1″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” hover_enabled=”0″ z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Sometimes Mailers send non-compliant emails to their email lists – either not honoring a prior Opt-Out request or possibly using unapproved creative. OPTIZMO requests creative from recipients who submit a complaint and make that creative available for Advertisers to evaluate, improving future compliance and protecting your brand image. Added to our Alert Notifications & Analytics<\/a>\u00a0capabilities, this Recipient Feedback Loop provides an extra level of compliance monitoring.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Data Hashing” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”MD5 Encryption” module_class=”optizmo-toggle” _builder_version=”4.23.1″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” hover_enabled=”0″ z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n OPTIZMO supports all industry-leading data hashing and security methods. This includes SHA-512, (Secure Hash Algorithm 512) as well as MD5 (Message-Digest Algorithm 5). For many years, MD5 has been considered the industry standard for hashing email addresses. However, some Advertisers are now taking advantage of SHA-512 as an even more robust level of security. SHA-512 is a cryptographic hash function with a 512-bit hash value. It is the highest level of data hashing readily available to the market today. SHA-512 is related to SHA-1 and SHA-256, with the difference being the hash value. A SHA-512 hash is typically expressed as a 128-digit hexadecimal number. This makes SHA-512 hashed files considerably larger than MD5 files. MD5 is an alpha-numeric hash that cannot be reverse-engineered to show plain-text email addresses.<\/p>\n In regard to OPTIZMO: Some Advertisers want the added security that only methods like SHA-512 or MD5 can provide. This means the Mailers cannot see the contents of your email list (as each individual email is encrypted), making your list well protected. If you have questions about data hashing, please contact support@null<\/span>optizmo.com<\/a>.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Dedupe” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Dedupe” module_class=”optizmo-toggle” _builder_version=”4.23.1″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” hover_enabled=”0″ z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Dedupe is a term that comes from the traditional offline list management world. It described the action of taking 2 or more databases (lists), comparing them to identify duplicate records, and delivering an output file that removes those duplicates. The term is also referred to as merge\/purge or described as file comparison. The process is leveraged in a number of aspects of the direct marketing industry, including email marketing. A typical use case would involve a marketer purchasing or renting lists from 3rd parties. Often the marketer would need to determine the number of unique records these outside lists would provide when compared against their own internal list.\u00a0 This might be to decide whether to move forward with the transaction, establishing a cost for the list rental, or to produce a clean list of unique \u2018mailable\u2019 records after all lists are combined.<\/p>\n In regard to OPTIZMO: Our\u00a0COMPARE<\/a>\u00a0product delivers the industry\u2019s most cost-effective dedupe or merge\/purge solution to agencies, advertisers, and other companies in need of this type of on-demand capability.\u00a0 For more information visit our\u00a0COMPARE<\/a>\u00a0page or\u00a0contact our sales team<\/a>.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Deltas” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Deltas” module_class=”optizmo-toggle” _builder_version=”4.23.1″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” hover_enabled=”0″ z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n In email marketing, Deltas refer to the changes in email lists. Because of the amount of time and bandwidth used to download mailing lists, subscriber lists, or Opt-Out lists, many Advertisers look for solutions allowing them to download \u201cDeltas Only\u201d OR \u201cChanges\u201d, instead of downloading and scrubbing\/cleansing the entire list every time a download is needed.<\/p>\n In regard to OPTIZMO: When the Advertiser creates a Campaign, and assigns a Mailer, the Advertiser has the choice of how the Mailer will upload and download the lists \u2013 Deltas Only is one of the options.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Domain Name” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Deltas” module_class=”optizmo-toggle” _builder_version=”4.23.1″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” hover_enabled=”0″ z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n As users of the Internet, we all use Domain Names every time we surf the web. These names publicly identify the websites we visit for news, shopping, entertainment, and any other website\/page we visit. Domains can also be used for a variety of other purposes, but these are the ones people are most familiar with.<\/span><\/p>\n In technical terms, a Domain Name is a name that identifies an IP Address. Alphanumeric Domain Names came into being at least partly because they are easier for people to use, understand, and remember than the actual IP Address (which is simply a string of numbers separated by periods). A single Domain Name can identify one or more IP Addresses. Multiple Domain Names can also point to a single IP Address. [\/et_pb_toggle][et_pb_toggle title=”Domain Suppression” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Domain Suppression” module_class=”optizmo-toggle” _builder_version=”4.23.1″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” hover_enabled=”0″ z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Domain Suppression is the process through which an Advertiser suppresses an entire email domain such as .edu, .gov, .org, and so on, from email campaigns. The benefit of Domain Suppression is that an Advertiser and a Mailer can avoid liability and negative exposure by sending email to a high ranking domain that would not likely welcome unsolicited emails.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Email Compliance” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Email Compliance” module_class=”optizmo-toggle” _builder_version=”4.23.1″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” hover_enabled=”0″ z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Email Compliance<\/a>, often referred to as CAN-SPAM (in the U.S.), is currently regulated by the FTC (Federal Trade Commission). Established in 2003, it has created standards for the sending of commercial email and requires the FTC to enforce its provisions.<\/p>\n The acronym CAN-SPAM derives from the bill\u2019s full name: Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003.<\/p>\n It would seem that the business needs surrounding email are hard enough for organizations to manage, however, there has been a recent surge of global government regulation that affects this form of communication. These laws, which affect large and small companies alike in practically every industry, include protecting confidential consumer information, corporate governance, law enforcement investigations, and the overall need to ensure that email is being used and managed properly within the legislation and jurisdiction of government and regulatory agencies.<\/p>\n OPTIZMO: Email Compliance to the nth degree.<\/strong> We have included resources<\/a> on our site to help you familiarize yourself with the CAN-SPAM Act and understand both the benefits and liabilities these regulations have on your business. You can also find an updated blog post with information on the impact of CAN-SPAM in 2019<\/a>.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Email Marketing” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Email Marketing” module_class=”optizmo-toggle” _builder_version=”4.23.1″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” hover_enabled=”0″ z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Email marketing is a form of direct marketing which uses email as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:<\/p>\n Researchers estimated that over 347.3 billion emails were sent daily in 2023 (including commercial\/business and personal messages).<\/p>\n Email marketing is popular with companies for numerous reasons:<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Email Service Provider (ESP)” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Email Service Provider (ESP)” module_class=”optizmo-toggle” _builder_version=”4.16″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n An Email Service Provider (ESP) offers email marketing or bulk email services. Neither of these terms should be confused with spam or the sending of unwanted or unsolicited bulk email of a marketing or otherwise offensive nature.<\/p>\n An ESP will provide a wealth of tracking information showing the status of email sent to each member of your address list. ESPs also typically provide the ability to segment an address list into interest groups or categories, allowing the user (Advertiser) to send targeted information to people who value the correspondence.<\/p>\n In regard to OPTIZMO: An Advertiser might go to an ESP to utilize their services to power the Advertiser’s email marketing program. In turn, the Advertiser sets up an account with OPTIZMO, so we can manage their Suppression Lists. The Advertiser would then give the ESP (or Mailer) access to the OPTIZMO system to either\/both upload and download the appropriate lists for emailing purposes.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”IP Address” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Email Service Provider (ESP)” module_class=”optizmo-toggle” _builder_version=”4.18.0″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n An IP Address (sometimes called an IP for short) is a unique \u2018address\u2019 that identifies a device on the internet or a local network.\u00a0 IP Addresses serve two principal functions: the identification of a host or network interface and location addressing. IP Addresses are unique and no two devices can have the same IP Address.\u00a0\u00a0<\/span><\/p>\n IP Addresses also relate directly to Internet domains. Each Domain Name actually points to an IP Address (or multiple IP Addresses), which are the actual \u2018addresses\u2019 for the domain. So, every website is connected to one or more IP Addresses.\u00a0 IP Addresses can also change, without changing an associated Domain Name or device. You can see an example of this is you identify your IP Address when using your mobile device while connected to a wi-fi network vs. when it is connected to your mobile carrier\u2019s wireless service. The IP Address will be different, depending on how your device is connecting to the Internet. [\/et_pb_toggle][et_pb_toggle title=”List Seeding” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”List Seeding” module_class=”optizmo-toggle” _builder_version=”4.16″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n List seeding refers to the best practice and security process in which an email list is seeded with email addresses used to identify potential email violations. Seed addresses are embedded into an Opt-Out list and if that address receives a marketing email, the violator can be tracked through their IP address and that info can be provided to the Advertiser and\/or the authoritative agency having jurisdiction.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Managed Domain” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”List Seeding” module_class=”optizmo-toggle” _builder_version=”4.23.1″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” hover_enabled=”0″ z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n In addition to Complimentary Domains, OPTIZMO provides clients with another option for managing their <\/span>Opt-Out Domains<\/span><\/a>. Managed Domains are domains that the client requests through the SUPPRESS platform, and OPTIZMO manages the purchase of those domains on the client\u2019s behalf. From the client\u2019s standpoint, this process takes place entirely within SUPPRESS and they do not need to handle the registration, the domains, arrange hosting, or any other aspect of domain name registration\/management. Managed Domains include Basic Domains and Premium Domains, which provide higher levels of monitoring, management, and security.\u00a0<\/span><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Mailers” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Mailers” module_class=”optizmo-toggle” _builder_version=”4.23.1″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” hover_enabled=”0″ z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n A Mailer is any person and\/or company that sends commercial email. This can refer to Advertisers (if they send their own emails), Affiliates\/Networks, Agencies, and Email Service Providers (ESPs). In many cases, large Advertisers will contract Affiliates and\/or ESPs to send email on their behalf.<\/p>\n In regard to OPTIZMO: In the OPTIZMO System, a Mailer is the general term used for anyone that is given access to upload and download lists (which would then be suppressed from that Mailer\u2019s email drop). Generally the Advertiser gives access to an Affiliate\/Affiliate Network or an ESP which are all considered \u201cMailers\u201d in our system.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Merge\/Purge” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Merge\/Purge” module_class=”optizmo-toggle” _builder_version=”4.16″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n Merge\/Purge is a term often used to describe a process whereby multiple ‘lists’ are merged together, with duplicate records being removed from the output. The process is used in many types of direct marketing, including email marketing. Often times a marketer may want to purchase or rent lists from 3rd parties. They may need to determine the number of new records these outside lists would provide, when compared against their own internal list, for purposes of deciding whether to move forward with the transaction, establishing a cost for the list rental, or to produce a clean list of unique ‘mailable’ records after all lists are combined.\u00a0<\/p>\n In regard to OPTIZMO: Our COMPARE<\/a> product delivers the industry’s most cost-effective merge\/purge solution to agencies, advertisers, and other companies in need of this type of on-demand capability.\u00a0 For more information visit our COMPARE<\/a> page or contact our sales team<\/a>.\u00a0\u00a0<\/p>\n You can also learn more about Merge\/Purge from this blog post<\/a>.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Next-Gen SUPPRESS” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Merge\/Purge” module_class=”optizmo-toggle” _builder_version=”4.23.1″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” hover_enabled=”0″ z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Next-Gen SUPPRESS is our new and updated platform that began rolling out on March 14, 2022. Next-Gen SUPPRESS delivers a set of significant upgrades to our Classic SUPPRESS platform, which was fully implemented in 2023.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Opt-In \/ Mailing List” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Opt-In \/ Mailing List” module_class=”optizmo-toggle” _builder_version=”4.23.1″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” hover_enabled=”0″ z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Not to be mistaken with “Subscriber List”<\/em><\/p>\n Opt-In email advertising, or permission marketing, is a method of advertising via email whereby the recipient of the advertisement has consented to receive it. A common example of permission marketing is a newsletter sent to an Advertiser\u2019s customers. Such newsletters inform customers of upcoming events, promotions, or new products. In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to receive the newsletter.<\/p>\n With a foundation of Opt-In contact information stored in their database, marketers can send promotional materials automatically. They can also segment their promotions to specific market segments.<\/p>\n Opt-in email marketing may evolve into a technology that uses a handshake protocol between the sender and receiver. This system is intended to eventually result in a high degree of satisfaction between consumers and marketers. If Opt-In email advertising is used, the material that is emailed to consumers will be \u201canticipated.\u201d It is assumed that the consumer wants to receive it, which makes it unlike unsolicited advertisements sent to the consumer. Ideally, Opt-In email advertisements will be more personal and relevant to the consumer than un-targeted advertisements.<\/p>\n In regard to OPTIZMO: An Advertiser can use our system to store not only their Opt-Out lists but also their Opt-In or Customer mailing lists. As a user signs up (Opts-In) to receive future email messages, their email address is automatically added to the OPTIZMO system, as where that particular list is held. Mailer(s) that are given access to that list, can download the pre-scrubbed Opt-In List which they can mail to.<\/p>\n (This means your Mailer will never see your Suppression List\/Opt-Out list, protecting those email addresses.)<\/em><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Opt-Out List” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Opt-Out List” module_class=”optizmo-toggle” _builder_version=”4.23.1″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” hover_enabled=”0″ z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n An Opt-Out List or \u201cSuppression List\u201d is a list of suppressed email addresses used by email senders to comply with the CAN-SPAM Act of 2003<\/a>. CAN-SPAM requires that senders of commercial emails provide a functioning Opt-Out mechanism by which email recipients can unsubscribe their email address from future email messages. The unsubscribed email addresses are placed into a Suppression List which is used to \u201csuppress\u201d future email messages to that email address.<\/p>\n A Suppression List contains valid email addresses. Suppression List abuse occurs when a 3rd party takes a Suppression List and emails messages to the email addresses in the list. The original sender of the email messages who provided the Opt-Out mechanism may be liable for Suppression List abuse.<\/p>\n A variety of technological means are used to protect Suppression Lists and track Suppression List abuse. These include neutral 3rd party scrubbing of email lists, distribution of MD5 secure hash Suppression Lists and distribution of \u201cseeded\u201d email lists.<\/p>\n In regard to OPTIZMO: An Opt-Out List\/Suppression List can be uploaded and maintained or created and maintained via the OPTIZMO System. We offer the most user-friendly interface with the best security for Advertisers and Mailers to easily manage Campaigns and Opt-Out Lists.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Peer-to-Peer Commercial Emails” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Peer-to-Peer Commercial Emails” module_class=”optizmo-toggle” _builder_version=”4.23.1″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” hover_enabled=”0″ z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Peer-to-Peer Commercial Emails are emails that are sent from one company to another, such as from a sales rep to the CEO, regarding a special promotion that the sales rep has to offer. This is commonly ignored as commercial or solicitation email, however, it is still governed by the FTC (Federal Trade Commission) and may be considered spam.<\/p>\n In regard to OPTIZMO: If you do not provide the recipient an easy way to Opt-Out, you are in violation of CAN-SPAM<\/a>. Here is how we help:<\/p>\n For more information on CAN-SPAM, visit our Email Compliance<\/a> page.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Preference Center” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Preference Center” module_class=”optizmo-toggle” _builder_version=”4.16″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n A Preference Center provides companies with a tool that enables email recipients to manage their Opt-In\/Opt-Out status across all email programs at an individual or global level – generated by the company. This feature provides a better user experience by empowering recipients to Opt-Out of a particular email program rather than all of them.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Premium Domain” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Preference Center” module_class=”optizmo-toggle” _builder_version=”4.18.0″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n OPTIZMO provides clients with the ability to add multiple Opt-Out Domains to their account within SUPPRESS. Options include Basic and Premium Domains.<\/p>\n Premium Domains are purchased and managed by OPTIZMO, on behalf of the client. They are set up on dedicated IP Addresses, providing maximum account isolation from the activity of other marketers. They also include various enhanced monitoring and other technical advantages over Basic Domains.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Publishers” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Publishers” module_class=”optizmo-toggle” _builder_version=”4.23.1″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” hover_enabled=”0″ z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Traditionally, Publishing is the process of production and dissemination of literature or information \u2013 the activity of making information available for public view. Prior to the advent of the Internet, the term generally referred to the distribution of printed works such as books (the \u201cbook trade\u201d) and newspapers. With the emergence of digital information systems and the Internet, the scope of publishing has expanded to include electronic resources, such as the electronic versions of books and periodicals, as well as websites, blogs, video games and the like.<\/p>\n In the digital ecosystem, the term Publisher has changed to refer to companies that “publish” information via websites, emails, or other digital properties and channels. The term has also come to be synonymous with Affiliate, within the digital and affiliate marketing industry.<\/p>\n In regard to OPTIZMO: A Publisher in the OPTIZMO System is also called a Mailer. A Mailer is given access by an Advertiser to upload and\/or download Opt-In and Opt-Out Lists.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Send Events” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Publishers” module_class=”optizmo-toggle” _builder_version=”4.23.1″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” hover_enabled=”0″ z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Send Events are a new feature in Next-Gen SUPPRESS as a part of our Insights functionality. Send Events are used to logically group Affiliate and Recipient activity into the originating email drops for a Campaign. This is designed to make it easier to identify and fix any incorrect processes that lead to potentially non-compliant activity from an Affiliate.\u00a0<\/span><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Subscriber List” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Subscriber List” module_class=”optizmo-toggle” _builder_version=”4.16″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n Not to be mistaken with “Opt-In \/ Mailing List”<\/em><\/p>\n A Subscriber List is a list of your existing customers and\/or members such as those who have already subscribed\/Opted-In to your online correspondence. It is important to note the difference between your Subscriber List and your \u201cOpt-In\/mailing list\u201d because you may not want to send \u201cexisting\u201d customers the same offer you would send \u201cprospective\u201d customers.<\/p>\n The right product for the right customer.<\/strong> If you use the practice of not differentiating between current and prospective customers on your email campaigns, this can reflect poorly on your organization simply because you do not recognize that certain customers\/subscribers are already buyers of your products or services. Ultimately it could make a current customer unsubscribe, thus eroding your current customer base.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Suppression List” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Suppression List” module_class=”optizmo-toggle” _builder_version=”4.23.1″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” hover_enabled=”0″ z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n A Suppression List (also known as an Opt-Out List or an Unsubscribe List) is a list of suppressed email addresses used by email senders to comply with the CAN-SPAM Act of 2003<\/a>. CAN-SPAM requires that senders of commercial emails provide a functioning Opt-Out mechanism by which email recipients can unsubscribe their email address from future email messages. The unsubscribed email addresses are placed into a Suppression List which is used to \u201csuppress\u201d future email messages to that email address.<\/p>\n A Suppression List contains valid email addresses. Suppression List abuse occurs when a 3rd party takes a Suppression List and emails messages to the email addresses in the list. The original sender of the email messages who provided the Opt-Out mechanism may be liable for Suppression List abuse.<\/p>\n A variety of technological means are used to protect Suppression Lists and track Suppression List abuse. These include neutral 3rd party scrubbing of email lists, distribution of MD5 secure hash suppression lists and distribution of \u201cseeded\u201d email lists.<\/p>\n In regard to OPTIZMO: A Suppression List can be uploaded and maintained or created and maintained via the OPTIZMO System. We offer the most user-friendly interface with the best security for Advertisers and Mailers to easily manage Campaigns and Suppression Lists.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Suppression List Management” closed_toggle_background_color=”rgba(255,255,255,0)” icon_color=”#40a0d6″ open_icon_color=”#40a0d6″ admin_label=”Suppression List Management” module_class=”optizmo-toggle” _builder_version=”4.16″ title_text_color=”#333333″ title_level=”h3″ title_font_size=”18″ custom_margin=”||0px|” z_index_tablet=”500″ border_width_all=”0px” border_width_top=”1px” border_color_top=”#dedede” border_width_bottom=”1px” border_color_bottom=”#dedede” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n Suppression File Management is a service provided to Advertisers and Mailers (Publishers, Affiliates\/Affiliate Networks, Email Service Providers \u2013 ESPs) allowing them to store their email addresses in a centralized database with automated management and security features; such as scrubbing, cleansing, collection, distribution, list seeding, campaign and list monitoring, and more.<\/p>\n\n
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In regard to OPTIZMO: Every OPTIZMO client is provided with a complimentary Managed Opt-Out Domain for use in collecting and processing Opt-Out requests. Clients have the option to change that Complimentary Domain and\/or add multiple Opt-Out Domains through the Add a Domain process<\/span>\u00a0within their SUPPRESS accounts.<\/span><\/p>\n\n
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In regard to OPTIZMO: Every OPTIZMO client is assigned a complimentary Opt-Out Domain (and may also leverage multiple domains within their SUPPRESS account). Every one of these Domains points to an IP Address.\u00a0<\/span><\/p>\n\n