A Campaign is basically an identifier for an Advertiser’s marketing efforts. Campaigns typically refer to specific Advertiser offerings, such as “Buy One Get One Free – During January” or “1st Month Free Promo”.
In regards to OPTIZMO
An Advertiser creates a Campaign via our system to manage current, future and past email Campaigns. Each Campaign has an associated Mailer(s) that has access to each individual Campaign for a designated amount of time.
See also Email Marketing