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A Campaign is basically an identifier for an Advertiser’s marketing efforts. Campaigns typically refer to specific Advertiser offerings, such as “Buy One Get One Free – During January” or “1st Month Free Promo”.

In regards to OPTIZMO

An Advertiser creates a Campaign via our system to manage current, future and past email Campaigns. Each Campaign has an associated Mailer(s) that has access to each individual Campaign for a designated amount of time.

See also Email Marketing