Email Compliance, often referred to as CAN-SPAM (in the U.S.), is currently regulated by the FTC (Federal Trade Commission). Established in 2003, it has created standards for the sending of commercial email and requires the FTC to enforce its provisions.
The acronym CAN-SPAM derives from the bill’s full name: Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003.
It would seem that the business needs surrounding email are hard enough for organizations to manage, however, there has been a recent surge of government regulations that affect this form of communication. These laws, which affect large and small companies alike in practically every industry, include protecting confidential consumer information, corporate governance, law enforcement investigations, and the overall need to ensure that email is being used and managed properly within the legislation and jurisdiction of government and regulatory agencies.
OPTIZMO: Email Compliance to the nth degree
We have included resources on our site to help you familiarize yourself with the CAN-SPAM Act and understand both the benefits and liabilities these regulations have on your business.