An Advertiser is any Company and/or Brand that utilizes email as a marketing medium to solicit transactions from consumers through various promotional and sales offers.
While Advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of SPAM have become so prevalent that now it is a major nuisance to users of these services, as well as being a financial burden on internet service providers.
In regards to OPTIZMO:
Advertisers are our clients. Advertisers are simply companies, large and small, that want to utilize the Optizmo system to manage their Opt-In and Opt-Out/Suppression Lists for a robust, compliant email marketing Campaign.