The Compliance Gold Standard: Clickbooth Upgrades to OPTIZMO Platform
Austin, TX – August 17th, 2011 – Clickbooth, one of the most recognizable and fastest growing CPA Networks in online media, has recently implemented OPTIZMO’s Email Suppression List Management and Campaign Management software.
Worth Its Weight In Gold – With OPTIZMO’s innovative platform and data synchronization feature, OPTiSync®, Clickbooth is able to track, manage, and isolate email suppression list abuse issues through an infinite level of sub-IDs, while seamlessly providing its Advertisers with more security and transparency throughout the email cycle. In addition, OPTIZMO’s alert notification system, Email Brand Manager®, allows Clickbooth to know when consumer complaints and Mailer non-compliance issues occur in real-time, on-demand with a detailed profile for each and every compliance notification.
When asked why Clickbooth has chosen OPTIZMO™ as its new Compliance Partner, Ziare Brown, VP of Compliance and Enforcement for Clickbooth said, “Everyday more and more Advertisers are transitioning to the OPTIZMO platform. As a result, we are able to sync up with our Advertisers’ opt-out lists directly. This eliminates manual and cumbersome transfer processes and gives us immediate access to real-time, newly stored opt-out email addresses. So not only do we stay well within the CAN-SPAM Act ten business day requirement but this feature streamlines our internal processes and adds an extra layer of protection for our Advertisers.”
Right on the Money – Overall, Clickbooth can now better ensure its Advertisers’ brand reputation and integrity remains in good standing with consumers while staying in compliance with the Federal Trade Commission’s CAN-SPAM Act. In addition, OPTIZMO™ provides enhanced speed, efficiency, and security in how Clickbooth can collect, store, and distribute data between its extensive portfolio of Advertisers and vast network of Mailers. According to Clickbooth, this increased efficiency and automation has provided an immediate rate of return, resulting in an increased Advertiser and Mailer base that is trending to proliferate over time.
Khris Thayer, CEO of OPTIZMO Technologies, said, “Clickbooth’s partnership with OPTIZMO™ is a great example of a CPA Network who is taking compliance seriously and as a result, is reaping the rewards. Clickbooth’s reputation, extensive growth and its commitment to compliance shows they are willing to invest in the future, to safeguard both their Advertisers and their Mailers.”
Economic Evolution – As the email marketing landscape continues to grow and evolve in spite of economic decline and as risk management and compliance become the focus of online Advertisers, forward-thinking, development-driven companies like OPTIZMO™ and Clickbooth are setting the gold standard in email compliance, resulting in rapid growth for both companies.
OPTIZMO Technologies, LLC is a web-based application, providing advertisers and affiliate networks a cutting edge online solution for managing email suppression lists and email marketing campaigns. OPTIZMO’s focus is not only on email efficiency, CAN-SPAM email compliance and consumer data security, but also usability, cost savings and the future of Web 2.0. www.OPTIZMO.net
Optizmo Technologies, LLC
Marketing & Media: Jessica Burnham