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Published on the FeedFront on 10/9/2018

For many email marketers, once a recipient opts-out, it’s like what Michael Corleone said to his brother, Fredo, in the Godfather II: “You’re nothing to me now.”

While it’s true that you can’t mail to them anymore, you have the opportunity to gain some valuable insights as they drop off your list. But, you have to look further than your unsubscribe rate.

The Who, When, Why, and How of Email Opt-Outs

There’s a lot of potential information in your opt-outs from each campaign. Here are three data points that should be readily available and one you can look at adding to your opt-out process.

Read the rest of the post on FeedFront.

By Tom Wozniak – Executive Director of Marketing