Email Opt-Outs can Provide Great Insights
Published in Adotas on 10/11/18
Seasoned and successful email marketers are always looking for ways to learn about campaign performance and ways to optimize future mailings. The email channel provides a wide variety of metrics and performance measures – most focused on positive signals sent by recipients. Think opens, clicks, conversions, etc. In a recent article, I wrote about the ways that marketers could leverage negative marketing signals to drive better campaign performance. One of those negative marketing signals was unsubscribes or opt-outs.
Read the entire article at Adotas.
By Tom Wozniak – Executive Director of Marketing