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3 Holiday Email Marketing Tips

Check out these 3 tips to optimize your holiday email campaigns. Read more...

Do Not Overlook the 'From' Address

For marketers who are newer to email, the importance of the From address can often be overlooked. Read more...

OPTIZMO - October 2018 News - Lessons from Fast Growth Companies

OPTIZMO - October 2018 News - Lessons from Fast Growth Companies Read more...

Searching for Brand Safe Marketing Channels - Adotas

While brands continue to move budgets to digital channels, they are also drawn to those options that provide potentially more brand safe environments. One channel that advertisers continue to turn to is email marketing. Read more...

Email metrics can be deceptive

Email campaigns generate a variety of metrics that need to be evaluated for a full view of performance Read more...

Insights from Email Opt-Outs - Adotas

Email opt-outs can provide a wealth of data for marketers by providing insights on users who have chosen to actively dis-engage with your email program. Read more...

Email marketers should consider various targeting options

There are numerous ways for an organization to approach email list targeting. Here are several options marketers should consider. Read more...

What You Can Learn From Email Opt-Outs - Ongage Guest Post

Examining and acting on negative marketing signals (like unsubscribes, bounce rates, and spam reports) can be very impactful in optimizing future campaigns. Read more...

OPTIZMO - September 2018 News - New Opt-Out Data

Check out the OPTIZMO September 2018 newsletter Read more...

Connecting with Your Non-Responders in the Real World - Guest Post

There are many reasons why your prospects don’t respond to email communications. Read more...