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Why CAN-SPAM compliance is crucial to email marketing

Why compliance matters for email marketers Read more...

Searching for Brand Safe Marketing Channels - Adotas

While brands continue to move budgets to digital channels, they are also drawn to those options that provide potentially more brand safe environments. One channel that advertisers continue to turn to is email marketing. Read more...

Don't ignore the foundations of email marketing

Email marketers sometimes become so taken with new trends and ideas in the field that they begin to overlook the fundamentals that are among the most important factors email marketing Read more...

How to Use Suppression List Management to Drive Email Performance - Email Monks

Email marketers are well-versed in using audience targeting and list management strategies to optimize campaign performance. Read more...

GDPR and CAN-SPAM - A Comparison for US Emailers - Adotas

Since its inception in 2003, the CAN-SPAM Act has provided a framework enabling companies to email their clients and prospects while remaining compliant with regulatory rules. Read more...

Opt-Out Enhancements - Product Announcement

Over the next few weeks we will be upgrading client accounts to our enhanced Opt-Out process. Read more...

Client Success Story - Publishers Clearing House

We are always excited to share case studies and success stories from our clients about how OPTIZMO has impacted their business.  Read more...

OPTIZMO Helps You Streamline The Collection, Storage And Distribution Of Your Consumers’ Opt-Out Preferences

A recent interview with Khris Thayer, CEO at OPTIZMO by Tech Company News. Read more...

What GDPR Means for US Affiliate Marketers - FeedFront, May 2018

As a U.S. based affiliate marketer, you may think that the GDPR doesn’t really relate to your business. However, if your company collects personal data from any individuals within the EU – including email addresses – then you must comply with GDPR. Read more...

3 tips for planning a successful email marketing campaign

Three key pieces of advice for creating and running a successful email marketing effort. Read more...