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3 Holiday Email Marketing Tips

Check out these 3 tips to optimize your holiday email campaigns. Read more...

Email and direct mail can be complementary

Given the resilience and popularity of direct mail and email marketing, it would be wise for marketers to leverage direct mail and email advertising in complementary ways Read more...

Stick the Landing

There are many elements of a marketing campaigns that are often overlooked. One of these is the landing page. Read more...

3 Email Marketing Do’s to Engage Customers Throughout the Lifecycle - Guest Post

Engaging your clients throughout the customer lifecycle is crucial to gaining new ones and retaining them. Read more...

Email marketers should be careful not to over-segment

Over-segmentation of your list can be too much of a good thing Read more...

Effective email list building is a key to a successful email program

Two of the most important components of any marketing effort are list building and cleansing. Read more...

Successful email campaign management requires effective performance analysis

To ensure that an email campaign is as effective as it can be, it is critical for organizations to utilize and learn from analytical tools. Read more...

How to Use Suppression List Management to Drive Email Performance - Email Monks

Email marketers are well-versed in using audience targeting and list management strategies to optimize campaign performance. Read more...

Consider geography when developing email marketing campaigns

Email marketers should consider incorporating geographic segmentation into their campaigns Read more...

Choosing the right metrics is crucial for optimal email marketing

Email marketers must be careful to use the most relevant metrics to optimize their email campaigns. Read more...